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How to use live video for corporate communications – a Facebook Live case study
As we come to the end of the year, I thought it would be appropriate to share a case study of what I think is the most creative use of live streaming of 2018. If you have attended my communications workshops or watched my weekly Live Stream Insiders show, you will have heard me talk about this example from the Chartered Management Institute in the UK and … [Read more...]
How to use Fast Poll to create a public or private poll for your marketing and communications campaigns
Have you ever wanted to quickly create a poll and ask for peoples feedback, for example inviting your community to choose a topic for your live stream or webinar, asking your colleagues to choose a location for your next off-site meeting, or engaging with your employees about their feedback on a recent organisational announcement? There are lots of … [Read more...]
How to use Canva v1 on desktop for your visual social media marketing
Over the years I have written several articles on how to use Canva for your social media communications. As it is such a helpful free platform, I thought I would revisit the tool to highlight some features that will help you be more effective and efficient with your workflow when creating content for your internal or external communications, especially if … [Read more...]
How to easily create a video, gif or image meme for your social media marketing campaigns
If you have been looking for a free and easy solution to create memes from your images, videos or gifs on desktop then read on for a tutorial about a new tool that is available to us to use and is un-watermarked. In the visual marketing programmes I deliver for internal and external communications professionals, one of the challenges cover is how to get … [Read more...]
How to use the mobile live stream app Talkin for geo targetted conversations and town hall meetings
Have you considered using live streams for 'town hall' style events? That is the use case that the new live stream platform Talkin has been developed around which they call a live Twitter Townhall app. The platform was developed to deliver video to any user under 1 second latency so it it is pretty close to real time live video. What I was particularly … [Read more...]
Five actions communications professionals need to have on their agenda for social media and digital marketing campaign success in 2019
With constant changes in the algorithm of social media platforms, you might be wondering what actions you can take to help you get more visibility for your campaigns? Here are five tips to help you optimise your communications plans for your next campaign beyond the ‘usual advice’ of: posting strategically at times and on platforms where your audience … [Read more...]
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