Social networking use among the Baby Boomer generation doubles in the last 12 months

The solver social surfers are on the rise - so states the report from Pew Research this last week who reported that social networking continues to rise among older adults with 11% of online adults being aged 50-64 and 5% of those aged 65 an above commenting that they use social networks.

The report also comments that social networking use among internet users ages 50 and older has nearly doubled from 22% to 42% over the past year.

A great reminder that you should be marketing your participation on FourSquare in the real world

Are you using FourSquare to promote our business?

How do you ensure people to learn about your specials and promotions or rewards for the Mayor?

Here is an example of a business promoting they are on FourSquare with a sticker in their window.

It's a great reminder to integrate your marketing online (on the web or mobile platforms) and offline.

What other examples have you seen?

PR expert Shannon Cherry shares guidance on how to attract sponsorships for your live events, conferences and programmes

Are you looking to host your own event or programme but want to keep our outlay to a minimum then it is likely you have considered finding sponsors.

In my experience in running live events and conferences, in the current economy this is becoming increasingly challenging. However done well with a great plan sponsorshops could help you not only cover your expenses for the event, but can even make a profit BEFORE the event.

  • For example you could look for sponsors to:
  • Run a live event and get sponsors to pay for the conference room, cover catering costs or even the conference materials
  • Create a virtual event and get sponsorships to cover the costs of your wrbinar service, creating transcripts and your online advertising to market the event

My friend and PR expert Shannon Cherry has been working with her clients to help them attract lucrative sponsorships and she is now launching a Sponsorshis Programme where she will teach you how to create those winning sponsorship partnerships.

I have known Shannon for some years and her programmes are always rich in content and practical solutions that you can implement with ease.

Find out more about her programme what starts on 21 September 2010.

Students - find the Gaff and win a Grand from Glowbrix.ie

If you have students in the family about to go off to college or who just can not wait to move out of home, you might want to tell them about the Globrix.ie student competition called 'Find the Gaff'.

The online Globrix.ie competition runs from 19 August to 3 September 2010 and you have to be 17 years or over to enter.

Follow the directions on their competition website and you could find yourself the winner of €1000.

You can also find them on Twitter and on Facebook.

Enter the competition here. I only wish there were competitions like this when I was a student!

4 Steps To Nurturing Your Online Network For Job Search Success: FREE webinar 30 August 2010

Are you exploring opportunities for a new career or even a change of direction?

You are probably aware that the world of networking for job search has changed - but perhaps you are unsure what will help you or hinder your career search. Over the last number of weeks I have hosted events for a number of organisations including the CPA and the National College of Ireland about online networking for job search success bringing together my many years of experience as an HR Director and my experience in social media and digital marketing.

As I realise not everyone can attend these events I have decided to host a similar event online today at 8pm (3pm ET) today I am hosting a FREE webinar that will cover 4 keys to nurture your network for successful job search. The webinar will last just 45 minutes but I promise it will be full of content.

ACCESS GUIDANCE ON HOW TO JOIN THE WEBINAR:

If you have not attended a webinar previously you can access guidance notes at http://bgn.bz/gtwguide

PROGRAMME OUTLINE

We will be covering:

1.  How to get the inside track on hidden job opportunities

2. Tips for building strategic relationships with the people that matter for your job search

3.  The single biggest mistake you can make that will turn off recruiters or HR professionals from progressing your application (How do I know this? Well I used to be SVP Human Resources for one of the worlds largest companies!)

4.  How to use the web profitably and productively for your job search

5.  Details about my BRAND NEW eight-part list building programme that I will be delivering by this September especially for people between positions or those who want to accelerate their career.

So I do hope you will join me for this FREE webinar - you can register HERE - and remember it is free to attend.

Junior Chambers Ireland hosts 'How to be a marketing guru' 2 September at 6pm at the Dublin Chamber of Commerce

Calling all young aspiring young 'marketing guru's'....

Junior Chambers Ireland is hosting a free evening event with speaker Colin Lewis on 2 September at 6pm at the Dublin Chamber of Commerce, 7 Clare Street, Dublin 2 - the event is called 'How to be a marketing GURU'.

It is free to attend but it's recommended that you book in advance.

Find details of the event online here.

Find Junior Chambers Ireland on Facebook where they have a Group and on Twitter.

P.S, Apparently you have to be in your 20's or 30's to qualify to join them - so over 40's need not apply!:)

Celebrating the launch of The Digital Court - a free networking event on 10 September 2010 at The Digital Hub, Dublin

Here is a great free networking event taking place on Friday September 10, 2010, 12:30-2pm at the Digital Court Building, The Digital Hub, Rainsford Street - The Digital Hub Leads Exchange Network is hosting a networking event to coincide with the launch of The Digital Hub’s new flagship building The Digital Court.

The event will be addressed by The Minister for Communications, Energy and Natural Resources Eamon Ryan TD.

The event is free to attend but I would recommend registering as the numbers are limited.

Find out more about the event on LinkedIn.

Follow the Digital Hub on Twitter.

The darker side of Facebook - harbouring sex offenders and paedophiles as reported in the UK press this week

Facebook and social media have the power to change the world as I have written about recently - but here is the darker side of Facebook as reported in the UK media this week.

  • Six mothers who set up a campaign group on Facebook to track down and expose online paedophiles have been given a warning and had their page removed from the internet. Leanne Moss, 33, set up the Mommies on a Mission group after claiming she stumbled across Facebook profile pages featuring images of child abuse. But the group, which attracted more than 300 people in two days, was later removed  by Facebook, who sent Mrs Moss a message saying the content violated their terms  of use. Read more about this story on the Daily Mail website.
  • The BBC reports today that the ringleader of an international netwtork who shared up to 100,000 indecent images of children on Facebook has been jailed for four years.

As a mum of three little ones these stories obviously caught my attention.

I wonder what if any reaction we will see in relation to people starting to think about Facebook in a different way? What implications does this have for my family when my children reach 13 years of age will I be pro-Facebook or what ever is the newest social network then?

What do you think?

 

 

Communicating environmental issues through the web - what can the internet deliver? A free workshop 4 September 2010, Dublin

The EU Commission Representation in Ireland and the Celsius research Group, DCU, are hosting a special one day conference entitled "Communicating environmental issues through the web - What can the internet deliver?" on 4 September 2010 at the European Union House, 18 Dawson Street, Dublin 2.

The conference brings together journalists, academics, politicians, business people, leaders from the environmental NGO sector and social media practitioners to discuss how web based technologies can be used to communicate complex issues.

The agenda is :

10.30M - 12.45pm    Practical workgroups for online tools including using Facebook, Twitter, forums and online video

2.00pm - 3.10pm    Panel discussion: What online tools work best in bringing the environmental message to the public?

3.20pm - 4.25pm    Panel discussion: What environmental messages work best with the public?

4.30pm - 5.30pm    Keynote address by Fred Pearce, on the online debate in the UK in the field of climate change

Entry is free but places are limited - you can register to attend here.

Further details about the workshop are online here.

Inspiring film makers to change the world - Darklight Film Festival, the European Commission Representation in Ireland and Cultivate Workshop

Can the Internet save the environment?

This Saturday 28 August 2010, a free environmental movie workshop is being hosted by the Darklight Film Festival, the European Commission Representation in Ireland and Cultivate.

This event is part of the 2010, "My environment, My film", competition which seeks to inspire aspiring film makers to create online movies about pressing ecological issues.

The competition is open to people of all ages, of all experiences and using any camera - from your mobile phone to a high end video camera and anything in between.

The event starts at 11am and it is being streamed online - see the schedule at: http://www.euireland.ie/darklight/workshop.php

And once you are inspired and have your film ready you can submit it online here http://www.euireland.ie/darklight/entry.php