Viewing Time of Online Video Streams In The US Increases by 23.8% over the last 12 months

Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 26 percent growth in total streams.

Overall Online Video Usage (U.S.)
Oct-09 Year-Over-Year Month-Over-Month
Unique Viewers (000) 138,623 14.8% -0.5%
Total Streams (000) 11,226,935 26.2% 1.9%
Streams per Viewer 81.0 9.9% 2.4%
Time per Viewer (min) 212.5 23.8% 8.9%
Source: The Nielsen Company
Top Online Brands ranked by Video Streams for October 2009 (U.S.)
RANK Video Brand Total Streams (000) Unique Viewers (000)
1 YouTube 6,632,964 105,923
2 Hulu 632,662 13,472
3 Facebook 217,765 31,594
4 MSN/WindowsLive/Bing 183,556 17,301
5 Yahoo! 173,482 24,265
6 Fox Interactive Media 160,698 13,142
7 ABC Television 136,348 5,642
8 Turner Sports and Entertainment Digital Network 119,850 5,741
9 ESPN Digital Network 109,799 8,625
10 CBS Entertainment Network 103,741 6,973
Source: The Nielsen Company

Nielsen reports that year on year there has been a growth of almost 25% in the amount of time spent watching online video in the US.

I wonder – is this as a result of more shows being available, access to fast internet connections and new technology or people going out less due to the current economy? What do you think?

It certainly presents a great opportunity – now the only challenge is how brands and marketers can leverage this opportunity – what is certain is that our online videos need to be entertaining and informative if we’re to capture some of the viewing minutes.

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