GlobalWebIndex 2011 – the adoption of social networking

Emerging market consumers are more highly engaged with their social networks with more social networkers actively messaging friends, sharing content, and getting involved in groups as reviewed in the recent GlobalWebIndex of 2011.


Social networking activity seems to be platform agnostic, meaning that people on Facebook in the Philippines, Orkut in India, and Qzone in China all have similar social network behaviour despite the fact that the most popular social network in each market is different.


As commented here, building an effective social networking plan, determining where your target consumers are online and engaging influencers requires detailed knowledge of not just how many people are doing what or what they are saying but who they are, why the undertake their chosen social activities and not others, and the most effective methods to engage them.

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