With the increased importance of visual content for digital communications, Getty images have just announced that they are making some of their content available to be embedded on websites, blogs and social media platforms. This follows moves by Instagram and Facebook last year making an embed feature available.
You can search their site using the keywords for the content that you are looking for. When you find an image and click on it you will see an embed code as you can see in the screen shot below – note not all images on their site are available to use in this way.
Once you click on the embed link you can access the HTML code and then use it where you wish to share it. Note that you need to review their terms of service in relation to where you can use the code.
In their current terms they state:
Where enabled, you may embed Getty Images Content on a website, blog or social media platform using the embedded viewer (the “Embedded Viewer”). Not all Getty Images Content will be available for embedded use, and availability may change without notice. Getty Images reserves the right in its sole discretion to remove Getty Images Content from the Embedded Viewer. Upon request, you agree to take prompt action to stop using the Embedded Viewer and/or Getty Images Content. You may only use embedded Getty Images Content for editorial purposes (meaning relating to events that are newsworthy or of public interest). Embedded Getty Images Content may not be used: (a) for any commercial purpose (for example, in advertising, promotions or merchandising) or to suggest endorsement or sponsorship; (b) in violation of any stated restriction; (c) in a defamatory, pornographic or otherwise unlawful manner; or (d) outside of the context of the Embedded Viewer.
Getty Images (or third parties acting on its behalf) may collect data related to use of the Embedded Viewer and embedded Getty Images Content, and reserves the right to place advertisements in the Embedded Viewer or otherwise monetise its use without any compensation to you.
Where an image has been embedded onto another site, you can also access the embed code from there – for example there is a good review of the new feature from Getty Images on Nieman Lab and when you view their artice and see the images they have embedded, you will see the option to access the embed code or share to Tumblr or Twitter as you can see in the screen shot below.
The move is going to enable Getty images to further monetise it’s content. CNET report that Getty comments:
What we’re trying to do is take a behavior that already exists and enable it legally, then try to get some benefits back to the photographer primarily through attribution and linkage; because the metadata remains with the image, users can click back to Getty Images for more information on the image or photographer or to license the image for other purposes.
Over time there are other monetization options we can look at. “That could be data options, advertising options. If you look at what YouTube has done with their embed capabilities, they are serving ads in conjunction with those videos that are served around the Internet.”
It is an interesting option that I am sure a number of publishers will find of use. However it is not one that I will be using consistently for three reasons:
2. The embed feature can not be resized unlike the YouTube embed funstionality so that may present some digital publishers with issues
3. Most importantly because you are using an embed feature the image is not being hosted by you, which means that the images will not be able to be shared on Pinterest nor will they show in posts to Google Plus, LinkedIn and Facebook – this is especially important on Facebook as the lack of an image in a post will limit the visibility of your content on the NewsFeed. So if you do use Getty Images embedded content to support your visual storytelling, I recommend you upload your own image to the article or blog post as well as embedding images.
See an example of this in the image below where I am sharing the Nieman Lab article to Facebook where no images appear only the logo of their website as all images in the post were embedded from Getty Images.
So in summary, continue to create your own visual content for your articles if you really want to benefit from reach of your content through social networks, but of course make sure that you comply with copyright for the images that you use in your content.
Do you plan to use this new feature from Getty Images to add visual content to your articles and blog posts?
You can also read about this new feature on the British Journal of Photography who have stated they will be writing more about this new feature from Getty Images later this week.
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