I am an award winning integrated marketing, PR and communications and engagement strategist, speaker, commentator and mentor.
Prior to establishing my own business, I was a senior executive in a FTSE 100 companyand I lived and wored in Asia, North America and Europe through which I developed in-depth first-hand experience of working in very diverse environments.
My roles involved strategic organisational development and change, employer branding, building organisational capability and ensuring that employees and key stakehoplders were engaged to deliver business performance. through this work I developed in-depth experience of leading complex projects, talent management and high performance coaching. When I established my own consultancy I built on that experience to assist organisations build marketing and communications capability and skills.
My online education programmes cover visual content marketing, live stream communications, personal branding, employer branding and employee engagement, digital and integrated PR, online reputation management, online networking for career success, digital marketing and social media marketing.
As the technology landscape continues to change, I am constantly researching and testing tools to help my clients and participants in my workshops integrate the best solutions for their communications strategy. That may be a high potential tech startup who wants to build global reach, a global consumer brand who wants to integrate social and digital technologies into their communications, employee engagement and crisis management plans, or a business who wants to be more effective in their digital communications.
You will find me sharing some of my experiments here on this site, including tutorials for using new tools, case studies of organisations using new technologies such as chatbots, or even how you can build your brand using voice enabled devices such as Amazon Alexa (find details of my own Alexa Flash briefing here which you can access from the UK, US, Australian, Canadian and Indian Amazon stores). My goals is that these articles, tutorials and case stidies will inspire you to adopt some of the ideas and guidance I share.
I am passionate about enabling people who are not technically minded master tools that can help them be more effective with their marketing, digital communications and online PR. Many times these are low cost and often they are applications you can use to create engaging visual content from images to animations, audio content to videos on their mobile device.
As a mobile content creator and mobile brand journalist, you will often find me working with mobile app developers as a beta tester for their products. If you think you could benefit from my input on the functionality or even marketing of your desktop or mobile app, you can contact me here.
My clients include entrepreneurs leading small and medium enterprises through to business leaders of FTSE 100 companies, professional services firms, public sector bodies, non-profit, higher education, and the media. All of them have the same question – how to build capability, adapting organisational culture and ways of working whenso that they can deliver integrated communications and engagement plans with their stakeholders both internally and externally to deliver their business strategy?
I have worked in over 30 countries and lived in three continents in board positions for a FTSE 100 company, so have a great depth of experience of what it takes to grow brands and businesses on a global scale. If you would like to find out more about my background and point of view, you can read my profile on Linkedin and read my digital marketing and social media articles here.
As an early adopter of technology for communications, for more than 14 years I have been writing and educating marketing and communications professionals on how to integrate live video and live audio into their marketing, social selling, social customer support, employee engagement and crisis management programmes. I have reported on case studies of organisations and businesses using live streaming to support their strategic communications goals.
I am passionate about the potential of real-time digital communications and since 2015 I have produced and hosted a live video programme called the Live Stream Insiders Show, with my co-host (a broadcaster and producer for the BBC). I cover the latest trends, technologies, tips and case studies for integrating live streaming into your communication programmes. For my work as the producer and co-host of the show I was a finalist in the Streaming Awards, and I regularly speak at conferences about the trends and best practice of live video, often sharing the stage (and even moderating expert panels) from organisations such as Facebook, Twitter, Google, Cisco, Mashable, CNN, the BBC and RTE.
In my most recent venture, you can find me sharing the latest voice, podcasting and smart speaker trends and case studies – listen to the Smart Speakers Podcast for more information.
You can find free live stream training and resources here.
I am honoured to be a judge of several of the leading and most prestigious PR and digital marketing awards which means I am able to keep up to date with best in class campaigns.
I have been an external advisor and thought leader within the IBM Futurists programme for the #NewWayToWork initiative in Europe and am a Sage Business expert, providing them with educational resources including articles and creating live content from their own events.
I am a member of a team of trainers and facilitators delivering a Masterclass in Mobile Marketing for Google’s corporate clients in Europe. I have also been Google Expert Contributor on the topic of Google Hangouts and was the first Irish provider of Google Helpouts providing face to face digital communications support – I covered questions about digital marketing, social business communications, content marketing, personal branding – unfortunately Google ended the programme after a test period.
In 2005 I qualified one of the first Reachcc Certified Personal Branding Strategists, then became a Certified 360Reach analyst as well as qualifying the Reachcc Online Identity programme for personal branding strategists. Since 2005 I have written and spoken on the topic of personal branding so am acknowledged as one of the early adopters of this methodology in Europe.
This knowledge sits at the core of all the work I do mentoring, speaking and educating executives and business leaders in relation to raising their personal profile online and offline to support their professional goals and business success. If you have questions about how to enhance your own or your organisations online visibility and reputation to support your business strategy, you can contact me privately for a complimentary and confidential consultation.
I am a highly experienced professional speaker and have spoken at hundreds of international conferences, delivering in-house and online training and workshops, appearing on Google Hangouts, webinars and podcasts including hosting my own online programmes. I also MC conferences and panel discussions and am a trained facilitator.
If you are a journalist or reporter I am delighted to support you for your publication, radio or TV show in relation to digital, technology and online reputation trends you can find resources for you if you are in the media and are looking for a commentator you will find my contact details here.
If you an event organiser and are looking for an MC, panelist or professional speaker, I look forward to discussing your forthcoming conference or workshop, you can contact me here.
And if you have a question you would like me to answer about your communications strategy, you can schedule a confidential online meeting with me here.
