Even if you do not actively want to post content to social media platforms, one of the recommendations I have for you is to ensure that you enable sharing of content to social media channels by visitors to your online presence – from you blog to your ezine, from your PDF’s to your website.
This week I was speaking at an event where we had 100 participants and ahead of the session we had undertaken research about their use of social media.
Only 26 percent of the respondents to the research had enabled social sharing on their website. This is quite typical I have found in Ireland having run workshops on social media communications over the last 7 years.
AddThis.com has recently made available some statistics about social sharing in 2011 and they have found analysing their platform that 52.1% of sharing has been through Facebook and 13/5% has been through Twitter.
I would encourage you to ensure that you add social sharing buttons to your website – and make sure that they are the relevant buttons for your audience. For example if your content is relevant to a B2B audience you should enable the ‘Share on LinkedIn’ button.
I provided resources to the delegates of the workshop about tools you can use to add social sharing yo your website – you can access the resource list here.