At the PRII conference this year it was reported that: From 2010 to 2012, somewhere between 30-50% of broadsheet content stemmed directly from PR activity. What is also interesting to note is that many organisations are finding that 'news sites' will cut and paste their press release without altering it when posting it to their online publication. This … [Read more...]
Articles, resources and tutorials to help you integrate digital marketing, social media marketing, mobile marketing, live streaming and content marketing to improve your online visibility and attract more leads to your business.
If you are still unsure about whether you should use a blog to support your small business here is a low cost resource to help you learn how blogging can be an integral part of your marketing. The Kindle ebook 'The Power Of Blogging For Small Business Owners' is based on a webinar and is a transcription of the live event hosted by Sarah Santacroce and … [Read more...]
If you have a hectic family life sometimes you do not have the time to spend hours in the kitchen especially when you have to contend with homework, after school hobbies and sports fixtures. I find it is helpful to have food prepared ready to cook in a few minutes and that is what is great about these Asian style lamb and cashew nut cakes. I am … [Read more...]
Have you considered self publishing non fiction ebooks on the Kindle as part of your content marketing plan to attract more leads into your business? Perhaps you have wondered what it takes to be a best seller? Over the last couple of years I have watched with interest - and read the self published books - of Pam Brossman and have seen her success with … [Read more...]
Are you still wondering what all the fuss is about Twitter? If you want to explore using Twitter then check out the latest ebook from Irish based entrepreneur Karen Brown 'How To Go From Twitter Newbie To Expert In 7 Days' which covers 21 tips to undertake over 7 days. Karen sent me a message on Twitter asking permission to use my Twitter bio in her new … [Read more...]
If you are using social media in your organisation one area of consideration that you need to ensure that you take into account is compliance. I am delighted to have been invited by Cork Chamber to speak at an event called 'Social Media Wake Up Call' taking place on the evening of 30 July in Cork. The sessions at the event will look at the issue … [Read more...]