UPDATE 9 OCTOBER 2013 If you registered for the information about Pinterest promoted products you will have received notification from Pinterest about what promoted pins may look like. Pinterest comment: We wanted to let you know that we just started our first tests with promoting pins, so you may spot a few in search results or category feeds. As … [Read more...]
Content Marketing Tutorials And Resources
Content marketing articles, resources and tutorials to help you integrate content marketing to improve your online visibility and attract more leads to your business.
Below you will find articles related to this category.
You can also find recommended tools and technology that you may wish to invest in to enhance your content marketing.
You can schedule a meeting with me to discuss your content marketing and inbound marketing challenges.
One of the most common errors I see when reviewing social media marketing and visual content marketing plans is the failure to integrate social media platforms across other communication channels. Here is a great example of New Look the fashion retailer from the UK who has used their latest ezine to provide an interactive way for their ezine subscribers … [Read more...]
I really like the way that PayPal share how people use their product on their Instagram feed as I have written about here, but yesterday they shared an update about hosting their first Pinterest competition. Unfortunately you have to be in the US to enter but here is how it works - to enter you have to: 1. Follow PayPal on Pinterest 2. Create a … [Read more...]
I recently wrote about how JCrew were posting photographs to Pinterest in advance of their New York Fashion Week event as part of their visual marketing campaign. Another organisation who has been innovative in their use of social media platforms is UK fashion house Burberry. They announced this week in a Tweet that they would be collaborating with … [Read more...]
Over the years I have tried so many social marketing tools and app I have lost count. Every week there are new tools to explore, promising us the opportunity to save time or become a more effective marketer. I personally dislike articles that refer to 'the top 25 apps you need for your social media marketing' or something similar. I just do not have the … [Read more...]
If you are developing your content marketing plan you will be considering how to measure the impoact. This infographic is a useful introduction to what to consider in relation to developing your ontent marketing goals around the areas of building awareness of your organisation, products or services awareness, getting people to consider your consider your … [Read more...]