Here is an example of infographic where a marketer used a landing page to give access to an infographic to build his list. Here is an example of the landing page. The one thing to be aware of is that that you may frustrate people who can then easily find the same content on your blog - they may feel they were 'tricked' into giving an email address to get … [Read more...]
Content Marketing Tutorials And Resources
Content marketing articles, resources and tutorials to help you integrate content marketing to improve your online visibility and attract more leads to your business.
Below you will find articles related to this category.
You can also find recommended tools and technology that you may wish to invest in to enhance your content marketing.
You can schedule a meeting with me to discuss your content marketing and inbound marketing challenges.
Earlier this year Search metrics published their 2013 search ranking factors for the US and the UK. They also created this infographic about the US data. In the research they undertook here are the factors they found to be of importance: - The number of backlinks remains of enormous importance - not only the quantity, but also the quality of links … [Read more...]
This infographic from Outbrain will not be a suprise to you if you consider how you use a mobile device for consuming visual content. It was published in August 2013. They developed this infographic based on the consumption of content across their network and identified: - for articles there are 36 percent more clicks than tablets - for videos, … [Read more...]
Today I read an article that commented on the importance of going through old articles on your blog or website and deleting them. It is something I know I keep planning to do on this blog for events that have taken place and content that is no longer relevant. But what if that article ranks high in search results - wouldn't it be better to refresh the … [Read more...]
This week Facebook announced an important (and welcome) update for Facebook Page owners with changes to the Facebook Promotion guidelines - you can read my article about the changes here. In summary, Facebook no longer requires that you use a Facebook app to host contests and promotions so that fans can participate by Liking or Commenting on a Page … [Read more...]
Are you looking for inexpensive ways to power up your visual content marketing? Perhaps you have considered investing in developing infographics with support from your design team, using image editing software or even invested in infographic software? I recently wrote about creating simple instructographics with tools such as PicMonkey. I been … [Read more...]