Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
If you are a nonprofit organisation or charity why is looking to build awareness for your campaigns have you considered using a chatbot? Here is an example from Wateraid who developed a chatbot for their Untapped winter campaign on Facebook. Rather than integrating the chatbot with their Facebook page, they created a separate page for the chatbot. The … [Read more...]
If you are using live streaming as part of your communications, you may have wondered if your live stream always has to be live, or can you live stream a pre-recorded video? Over the years, we have seen this tactic being used for webinars where people can watch an 'evergreen' webinar that was previously recorded. It is actually a way many webinar … [Read more...]
If you are posting content to your social media channels, it is likely that you have tested and are using social media management tools to help you manage your content calendar. I use a number of tools and as they work for me, I don't usually investigate others as many of the platforms that have been released over the years are often more of an investment … [Read more...]
If you are sharing videos online you may have considered adding music to enhance your production. You need to take care however that you have the rights to share video or you could be subject to a copyright strike from the platform you share it on. This could ultimately result in your losing your channel for example on YouTube. I have covered this topic a … [Read more...]
Are you using BeLive.tv for your live streams to Facebook Live? then make sure you familarise yourself with their latest update which appeared the week of the 16 october 2017. This update is helpful for many of the users of BeLive.tv who are not experienced live streamers and have older desktop computers. One of the issues that people often comment about on … [Read more...]
Are you using Facebook Live as part of your communications? Do you prefer to live stream from your desktop rather than a mobile device? In January this year I wrote about how you can live stream from your desktop using the Chrome browser to Facebook Live without needing to use third party tools. Later in the year I worte about how this feature was now … [Read more...]