Introducing the Showcase App for Your Hangouts On Air

How to activate the new Showcase App for your Google Hangout on Air - Hangout marketing tips from Krishna De

You may be following my recent Hangouts On Air and articles where I have referenced a test that was being doing with what was being called the ‘Promotions App’ which provided similar options to Shoppable Hangouts previously hosted by large ecommerce brands.

So I was delighted to see that the App has now been released and is available for all hosts of Hangouts On Air to use – for me this is the most exciting development and new feature to become available in the last 12 months.

INTRODUCING THE HANGOUTS ON AIR SHOWCASE APP

Google announced that they are now making the app available to all Hangout on Air hosts and it is called the Showcase App.

This means that while people are watching your HOA or the replay you can share and promote content, products or services and provide them with a link to find out more information – the link will open in a new tab if they are watching on a desktop.

I have already experimented with it and I will publish an article and video in the next few days to explain how to put the Showcase App to work for your business.

Above is a screen capture that shows you how to enable the Showcase App for your Hangout on Air.

It is also easy to add links to resources and sites you want to reference in the Showcase App during the show. There are some limitations to the Showcase App and it will not be relevant for all Hangouts On Air that you host.

How do you plan to put the new Showcase app to work to support your Hangouts on Air?

Additional Resources

You can find the announcement about the new app here

You can find a guide to using the Showcase App here or view it below


A version of this article was initally published on Google+.

If you have questions about using Google Hangouts On Air and the new Showcase App to support your digital marketing strategy, you can contact me for a private consultation or to discuss in-house training for your team.

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How a football club uses Google Hangouts for engaging with fans QPR Google Hangout with Nedum Onuoha

QPR Google Hangout with Nedum Onuoha April 2014

QPR Google Hangout with Nedum Onuoha April 2014

As you may be aware, I am always on the look out for European (especially Irish and UK) organisations and businesses using Google Hangouts as part of their online communications.

If you are a Queens Park Rangers FC fan – or even just a fan of sports – then you should check out the replay of the Google Hangout that took place last week – this was a 30 minute show.

They commented in their promotion about the event:

On Thursday 24th April, we’ll be broadcasting our third live Google Hangout and we want you, the R’s faithful, to join us!  After the recent success of our live Hangouts with Clint Hill and Charlie Austin, we are delighted to confirm we will be joined by defender Nedum Onuoha for our next live edition.

People were invited to take part in the live hangout and three people joined as guests – fans from Norway, the UK and the US. You can find the event page on Google Plus here.

The only problem that I noted for viewers is that people who Tweeted the link to the event (as I did) now have a Tweet saying the video has been removed by the user – it seems the QPR multimedia team tood down the original video perhaps to edit. That is something to watch out for if you are hosting hangouts as some potential links you may share will then not work. In addition the video on the Google Plus event page is no longer available.

Tweeting about the QPR Hangout before the event but after the event the video replay is no longer live

Tweeting about the QPR Hangout before the event but after the event the video replay is no longer live

You can watch the replay of the Hangout with Nedum Onuoha here on YouTube or below. It was great to see fans participate from across the globe and I was very impressed from the interaction and response to the questions by footballer Nedum Onuoha. Unfortunately the quality of the live stream and subsqequent recording from QPR’s end is not as clear as the guests they had attending the event. But don’t let tha put you off watching the replay.

 

In advance of the event QPR used their social media channels to ask for participants and build interest in the event – I really like the Vine that they published in advance of the event which you can see here.

 

What ideas does this give you for using Google Hangouts in your organisation for engagement with your fans, supporters and followers?

If you found this example of using a Google Hangouts for business of interest you can  share it with your network – Click To Tweet

12 Ways to Get More Pinterest Followers

12 ways to attract more Pinterest followersIf you are looking to grow your Pinterest following, then this is a really helpful article from Social Media Examiner.
As you have probably seen from my articles on this site, I have been investing a lot of time using Pinterest this year to learn growth hacks for my clients.
I was delighted that two of the tips sahred in the article referenced my Pinterest account and my actions on Pinterest.

Tip 5: Mention Others

Mentioning other Pinterest users can be a great way to attract their attention and get them to follow you.When you mention someone on Pinterest, consider complimenting them, too. This will further draw you to that person’s notice and encourage them to follow you.

Tip 6: Connect Your Social Networks

Connect your Facebook and Twitter accounts with your Pinterest account to attract your Facebook and Twitter friends and followers to your Pinterest account.

You can easily tweet your pins so your Twitter followers can see them and display your latest Pinterest activity in your Facebook friends’ and followers’ feeds.

Choose the different types of activity you’d like people to see, and with a simple click they can visit your pins, check them out and follow you on Pinterest.

To help attract followers, you can also add a link to your Pinterest account in your other social media account bios.

Krishna De has connected both her Twitter and Facebook accounts to her Pinterest account. As you can see in the above screenshot, this displays both accounts on her page and can help all three social networks gain followers.

Note: personally I do not recommend Tweeting directly from Pinterest or sending content automatically from Pinterest to Facebook if you want to optimise your content marketing on Pinterest. There are several reasons for this but one of them is that I want to measure the impact of all my digital content marketing.

The article is definitely worth reading and reviewing then applying the tips he shares to help you enhance your effectiveness in using Pinterest in as part of your content marketing plan.

Thank you +Mitt Ray for including me in this helpful article on +Social Media Examiner.

Save to Pinterest to read later – just repin this link http://pinterest.com/pin/287315651200707251

8 Reasons You Should Never Quit Your Blog for Google Plus

Eight reasons you should never quit your blog for Google Plus

This is an excellent article on +Copyblogger by +Demian Farnworth

I could not agree more with Demien. Use your social media platforms to extend the reach of your content but never rely on it as your only ways of promoting your business.

There are many areas to consider in the article but I really want to focus on two things:

1. It is important to invest in digital real estate that you own

Those of use that have been around social media for some time will have probably suffered a little when sites close. I know I suffered this year with the closing of Posterous for my personal blog when Twitter decided to close it.

In fact for a period of a number of weeks I used Google Plus as my primary platform until my personal blog was back online and functional – but I made sure that I had a way of backing up my content.

2. Make it easy for people to find your content

Many social media platforms do not have a great way of archiving content for you to go back to or importantly direct clients and prospects to. That is one of the reasons I like Pinterest so much as it makes it easy to find content through boards.

On your website or blog there are a lot of ways you can enable navigation to key content.

I really like Google Plus for all the features it provides and importantly the new networks of contacts and great content, but I won’t be making it my primary platform at this time.

What about you?

Save to Pinterest to read the article later: http://pinterest.com/pin/287315651200702897

Tips for selecting a domain name for your blog

Be careful how you name your blog
Michele Neylon of Blacknight shares helpful tips in this presentation for selecting a domain for your blog. Slide 21 (screen shot above) provides examples of what to watch out for.

Find the presentation online here.


For a small investment you can brand your blog versus using the default name from the service provider if you are choosing to use a hosted service.

The ideas that Michele shares are also applicable when you are selecting a name for your Facebook Page.

I would also add:

1. Check that the name you are selecting is not trademarked

2. Speak the domain name outloud and check it is going to be easily understood if you referred to it in a conversation or when speaking on radio.

What other tips would you add for selecting a domain for your blog?

Using Facebook Hashtags – Six Things You Need To Know

Facebook hashtags for business presentation

Following up on my earlier article about five tips for using hashtags on Facebook in your digital marketing campaigns here are six more things you need to know (screen shots included).If you can not see the presentation on this article you can view it on Slideshare here.

Are you planning to use Facebook hashtags in your marketing campaigns?


If you missed my earlier article on using Facebook hashtags you will find it here.

Please consider adding me to your circles if you want to access my content marketing and social media tips.

View this post on Google+

How To Use Hashtags In Your Facebook Marketing Campaign

How to use hashtags in your Facebook marketing
Facebook announced earlier this week that they were launching clickable and searchable hashtags. Are hashtags live for you on Facebook yet? They have gone live for me today.

Yesterday I posted a personal update about an infographic from Electric Ireland and used their hashtag that I noticed they were using on Twitter – today when I look at the post I can see the hashtag is blue so when I click on it I can navigate straight to the search for that hashtag #energyguzzlers

See my post here:

https://www.facebook.com/KrishnaDeOnline/posts/10151729469269048

See the hashtag search here (if there are no recent uses of the hashtag you may not see anything in the search):

https://www.facebook.com/hashtag/energyguzzlers

You will be able to:

- post a hashtag in your status update
- search for hashtags from the search bar
- contribute to the conversation in the search bar posting – the hashtag will already be in the status update box so you do not need to write it in.

Find the announcement about Facebook hashtags here:

http://newsroom.fb.com/News/633/Public-Conversations-on-Facebook

Facebook help provides these links:

- how to use hashtags (you will know this if you are already using hashtags in your marketing) https://www.facebook.com/help/587836257914341

- who can see hashtags on Facebook https://www.facebook.com/help/134343280099148

Five Tips To Help You Use Hashtags On Facebook In Your Marketing

1 – Integrate hashtags into your campaigns across all media from Google Plus to Twitter, Instagram and of course Facebook

2 – If you are using hashtags for a marketing campaign make sure that it is unique so the conversation is not drowned out by another conversation

3 – Ensure that you check hashtags you know are used in relation to your brand as part of your online reputation monitoring and customer service programme

4 – Don’t hijack a hashtag – we have seen too many examples of Twitter hashtags that have gone wrong where a brand inappropriately uses a hashtag especially when related to disasters

5 – Promote your campaign hashtag across all media – both online and offline.

What other suggestions do you have for integrating Facebook hashtags into your digital marketing campaign?

Here is another article you may find of interest when considering using hashtags on Facebook: http://socialmediatoday.com/timgrimes/1532906/how-facebook-hashtags-can-impact-brands

Update – Facebook Marketing with Hashtags

I have just published a presentation with six additional tips including screenshots for those of you who have not yet got access to hashtags on Facebook. You will find the presentation here.

It appears that Facebook posts in hashtag searches are getting re-ordered and are listed not according to the most recently posted hashtag.

Tops posts have the most likes, comments and shares followed by the most recent posts.

This is going to be interesting to monitor and is important for your marketing campaigns and online visibility.

More Resources About Facebook Hashtags For Marketers

Facebook Studio posted:

Every day, more than 4.75 billion pieces of content are shared on Facebook. In many cases, these conversations are about brands, products, public figures and local businesses.

Hashtags are now available to a small percentage of people and Pages on Facebook, and we will roll them out more broadly in the coming weeks.

Here is what marketers need to know:

- If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising.

- Any hashtags that you use on other platforms that are connected to your Facebook Page will be automatically clickable and searchable on Facebook.

- Like other Facebook marketing tools, hashtags allow you to join and drive the conversations happening about your business. We recommend you search for and view real-time public conversations and test strategies to drive those conversations using hashtags.

- Hashtags do not impact your distribution or engagement in News Feed on either desktop or mobile. We recommend you continue to focus on your existing campaigns to drive your most important business objectives.

Hashtags are a first step in surfacing relevant and important public conversations.  Over time our goal is to build out additional functionality for marketers including trending hashtags and new insights so that you can better understand how hashtags fit into your overall Facebook advertising strategies and drive your business objectives.

You can read their post here:

http://www.facebook-studio.com/news/item/introducing-hashtags-on-facebook

Pinterest Tip – Using Pinterest In British English #pinitforwarduk

Pinterest Tip - Using Pinterest in British English #pinitforwarduk
At the recent launch of Pinterest in the UK, they reported that there was now a British language setting. Today I saw a notification to advise me of the opportunity to change my language settings.

To change your language on Pinterest just hover over your profile menu and click ‘Settings’. Choose your language from the Language menu and then save your setting.

Current languages include American English, British English, Dutch, French, German, Portugese and Spanish.

Are you seeing the notification to change your language? Have you made a decision to change it or are you staying the the default of American English?

By the way if you are using PicMonkey.com check out their new fonts – I am featuring three of them in my image below.

Pinterest For Business Resources

For more Pinterest for business tips you can follow my Pinterest for business board:

http://pinterest.com/krishnade/pinterest-training-tips

Find a host of additional resources at:

http://krishnade.com/pinterest-for-business

Circle me on Google Plus to follow my social business updates.

LinkedIn Launches A New Navigation Bar

LinkedIn new navigation bar - understanding the new design tips from @KrishnaDe
LinkedIn have just announced that the new navigation bar that has been available to some people in the US for a couple of months is now rolling out the new design to English speaking accounts over the next month.

In essence they have simplified the navigation bar and centred the ‘search bar’.

Watch a video of the changes here: New LinkedIn Navigation Bar: Quick Guide to Get Started

Here are some tips to help you navigate the new design:

- Hover over your profile picture in the upper right hand corner and the drop down menu gives you access to your account options, language and settings and the ‘Help Centre’

- You will find Companies, Groups, and content from Influencers and channels under ‘Interests’

- The ‘Search’ function has been changed (you may have already noticed this in advance of the new navigation bar) so you no longer need to search for people, companies, or jobs separately. You now get a comprehensive page of results that pulls content from all across LinkedIn

- The top articles of the day will appear in your updates stream on your ‘Homepage’

Move your cursor over All Updates and then select ‘LinkedIn Today’ to see the latest news right on your homepage.

Where To Find Items In The New LinkedIn Navigation

With the new version of LinkedIn navigation, certain features may have moved or changed. Below is a list of items and how you can find them.

- Inbox – Click the Inbox icon at the top right of the page of your homepage to access your messages and invitations

- Top Navigation Bar – The top navigation bar disappears as you scroll down the page so to see it again, move your cursor to the top of the page

- Skills and Experience – Go to http://www.linkedin.com/skills or move your cursor over any of the skills listed on a Profile and click the title of the skill

- Recruiter link – If you have a Recruiter account, you will find the Recruiter link by moving your cursor over your profile photo at the top right of your homepage and selecting Go to Recruiter. You can also log into Recruiter via http://www.linkedin.com/recruiter.

- LinkedIn Today, Influencer Posts, and Channels – Move your cursor over Interests at the top of your homepage and select Influencers

- My Company Page – Move your cursor over Interests and select Companies. Then search for your Company and click its name in the dropdown list

- Recommendations – Go to your profile page and scroll down to the Recommendations box

- Polls – Go to polls http://polls.linkedin.com/ or share polls within a group

- *Students and Alumni – Go to LinkedIn Alumni at //www.linkedin.com/college*

- Manage Team Accounts for Sales Navigator – If you are a team admin, move your cursor over your profile photo at the top right of your homepage and select Manage Team Accounts.

I hope you find these tips of assistance to help you orientate the new design as it rolls out.

Resources to help you can be found here on which this article is based:

- The LinkedIn blog post about the change http://blog.linkedin.com/2013/05/22/new-way-to-navigate-your-linkedin-experience

- Details of the changes http://help.linkedin.com/app/answers/detail/a_id/2756

- How to find the functions that were on the old navigation bar http://help.linkedin.com/app/answers/detail/a_id/38487

How Will You Take Advantage Of The New Facebook Page Cover Guidelines?

If you are managing a Facebook Page you will be pleased to hear of the changes to Facebook Page Guidelines for cover images which have been relaxed.The change effective from 6 March 2013 (though not widely promoted) means that you can now include a call to action on your Facebook cover image – however you must still ensure that the text on your image remains at 20 percent or less of the space.The guidelines state:

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.

You can see an example of what I developed for my Facebook Cover image below.

Facebook Page Cover Guidelines - Changes March 2013 Demonstrated By Krishna De

Here is a tool that can help you check if your cover image exceeds more than 20 percent text http://coverphoto.paavo.ch – the tool however does not give you the ability to check the density of text BEFORE uploading it to your Facebook Page.

What plans do you have for updating your Facebook cover to promote your products or services as a result of this change?