Introducing the Showcase App for Your Hangouts On Air

How to activate the new Showcase App for your Google Hangout on Air - Hangout marketing tips from Krishna De
How to activate the new Showcase App for your Google Hangout on Air - Hangout marketing tips from Krishna De

You may be following my recent Hangouts On Air and articles where I have referenced a test that was being doing with what was being called the ‘Promotions App’ which provided similar options to Shoppable Hangouts previously hosted by large ecommerce brands.

So I was delighted to see that the App has now been released and is available for all hosts of Hangouts On Air to use – for me this is the most exciting development and new feature to become available in the last 12 months.

INTRODUCING THE HANGOUTS ON AIR SHOWCASE APP

Google announced that they are now making the app available to all Hangout on Air hosts and it is called the Showcase App.

This means that while people are watching your HOA or the replay you can share and promote content, products or services and provide them with a link to find out more information – the link will open in a new tab if they are watching on a desktop.

I have already experimented with it and I will publish an article and video in the next few days to explain how to put the Showcase App to work for your business.

Above is a screen capture that shows you how to enable the Showcase App for your Hangout on Air.

It is also easy to add links to resources and sites you want to reference in the Showcase App during the show. There are some limitations to the Showcase App and it will not be relevant for all Hangouts On Air that you host.

How do you plan to put the new Showcase app to work to support your Hangouts on Air?

Additional Resources

You can find the announcement about the new app here

You can find a guide to using the Showcase App here or view it below


A version of this article was initally published on Google+.

If you have questions about using Google Hangouts On Air and the new Showcase App to support your digital marketing strategy, you can contact me for a private consultation or to discuss in-house training for your team.

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How a football club uses Google Hangouts for engaging with fans QPR Google Hangout with Nedum Onuoha

QPR Google Hangout with Nedum Onuoha April 2014
QPR Google Hangout with Nedum Onuoha April 2014

QPR Google Hangout with Nedum Onuoha April 2014

As you may be aware, I am always on the look out for European (especially Irish and UK) organisations and businesses using Google Hangouts as part of their online communications.

If you are a Queens Park Rangers FC fan – or even just a fan of sports – then you should check out the replay of the Google Hangout that took place last week – this was a 30 minute show.

They commented in their promotion about the event:

On Thursday 24th April, we’ll be broadcasting our third live Google Hangout and we want you, the R’s faithful, to join us!  After the recent success of our live Hangouts with Clint Hill and Charlie Austin, we are delighted to confirm we will be joined by defender Nedum Onuoha for our next live edition.

People were invited to take part in the live hangout and three people joined as guests – fans from Norway, the UK and the US. You can find the event page on Google Plus here.

The only problem that I noted for viewers is that people who Tweeted the link to the event (as I did) now have a Tweet saying the video has been removed by the user – it seems the QPR multimedia team tood down the original video perhaps to edit. That is something to watch out for if you are hosting hangouts as some potential links you may share will then not work. In addition the video on the Google Plus event page is no longer available.

Tweeting about the QPR Hangout before the event but after the event the video replay is no longer live

Tweeting about the QPR Hangout before the event but after the event the video replay is no longer live

You can watch the replay of the Hangout with Nedum Onuoha here on YouTube or below. It was great to see fans participate from across the globe and I was very impressed from the interaction and response to the questions by footballer Nedum Onuoha. Unfortunately the quality of the live stream and subsqequent recording from QPR’s end is not as clear as the guests they had attending the event. But don’t let tha put you off watching the replay.

 

In advance of the event QPR used their social media channels to ask for participants and build interest in the event – I really like the Vine that they published in advance of the event which you can see here.

 

What ideas does this give you for using Google Hangouts in your organisation for engagement with your fans, supporters and followers?

If you found this example of using a Google Hangouts for business of interest you can  share it with your network – Click To Tweet

12 Ways to Get More Pinterest Followers

12 ways to get more Pinterest followers
12 ways to attract more Pinterest followersIf you are looking to grow your Pinterest following, then this is a really helpful article from Social Media Examiner.
As you have probably seen from my articles on this site, I have been investing a lot of time using Pinterest this year to learn growth hacks for my clients.
I was delighted that two of the tips sahred in the article referenced my Pinterest account and my actions on Pinterest.

Tip 5: Mention Others

Mentioning other Pinterest users can be a great way to attract their attention and get them to follow you.When you mention someone on Pinterest, consider complimenting them, too. This will further draw you to that person’s notice and encourage them to follow you.

Tip 6: Connect Your Social Networks

Connect your Facebook and Twitter accounts with your Pinterest account to attract your Facebook and Twitter friends and followers to your Pinterest account.

You can easily tweet your pins so your Twitter followers can see them and display your latest Pinterest activity in your Facebook friends’ and followers’ feeds.

Choose the different types of activity you’d like people to see, and with a simple click they can visit your pins, check them out and follow you on Pinterest.

To help attract followers, you can also add a link to your Pinterest account in your other social media account bios.

Krishna De has connected both her Twitter and Facebook accounts to her Pinterest account. As you can see in the above screenshot, this displays both accounts on her page and can help all three social networks gain followers.

Note: personally I do not recommend Tweeting directly from Pinterest or sending content automatically from Pinterest to Facebook if you want to optimise your content marketing on Pinterest. There are several reasons for this but one of them is that I want to measure the impact of all my digital content marketing.

The article is definitely worth reading and reviewing then applying the tips he shares to help you enhance your effectiveness in using Pinterest in as part of your content marketing plan.

Thank you +Mitt Ray for including me in this helpful article on +Social Media Examiner.

Save to Pinterest to read later – just repin this link http://pinterest.com/pin/287315651200707251