Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
I typically cover case studies of using Google Hangouts On Air being used by organisations for lead generation, marketing and social selling, but I was on a Hangout earlier this week and we discussed a case study of college that I had worked with using Google Hangouts On Air. Another example I think you will find interesting is the use of mobile Hangouts … [Read more...]
As I wrote about last week, Google has released their new Showcase App for all hosts of a Google Hangout On Air. One organisation that swift to put the new app to use was Fox News who hosted a Hangout On Air to promote the forthcoming AS Roma and Manchester United match. You will find the Fox Sports Hangout on Air here - note when you click the video it … [Read more...]
You may be following my recent Hangouts On Air and articles where I have referenced a test that was being doing with what was being called the 'Promotions App' which provided similar options to Shoppable Hangouts previously hosted by large ecommerce brands. So I was delighted to see that the App has now been released and is available for all hosts of … [Read more...]
As you may be aware, I am always on the look out for European (especially Irish and UK) organisations and businesses using Google Hangouts as part of their online communications. If you are a Queens Park Rangers FC fan - or even just a fan of sports - then you should check out the replay of the Google Hangout that took place last week - this was a 30 … [Read more...]
If you are sharing content to social media, you will know how important visual content has become. But sometimes we find content that has no image and it makes it impossible to share to platforms such as Pinterest and it will mean that on Facebook there is little chance that it will be seen in the news feed. I very often receive press releases where the … [Read more...]
As you may have realised from my posts this year I have been deep diving into Google Hangouts and one of the innovations I have been interested in seeing unfold are Shoppable hangouts where through an integration with Google you can watch a live show and then be able to explore and purchase the products that are showcased on Google Plus and even make a … [Read more...]