Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
I am always experimenting looking for ways to improve content management workflows so when I came across StoryChief over a month ago and reading about the features it offers, I had to experiment. Especially if you are working with a content creation team, it can be challenging to manage the process, so StoryChief was created to help us by enabling stories … [Read more...]
If you are using live video as part of your communications plan, you may have considered using YouTube live. In recent months it has become possible to live stream with your mobile using the YouTube app, but YouTube is a little more complext from your desktop - until now. As announced this week, you can now go to youtube.com/webcam OR click on “Go live” in … [Read more...]
I've been noticing a video getting a lot of coverage in the media (over 3.4 million views since it was posted yesterday) - probably because it is something that has not been done before, it includes technology that is currently popular, and it involves a well know social media influencer. There is no question that the video is a great campaign. … [Read more...]
As you will probably be aware if you read my content or have heard me speak in person or on live stream events or podcasts, a topic I am particularly passionate about is the issue of disclosures - or more to the point non-disclosures - by bloggers and social media influencers. I see this increasingly in Facebook Groups where people post links to resources … [Read more...]
Recently on my weekly live video show I talked about a competition hosted by a US brand on Periscope. The objective for them was to really build more visibility of their brand on National Chicken Wing Day in the US. As I discussed in the show, they did grow their followers on Periscope as followed the brand account for the opportunity to win … [Read more...]
There is no question that brands are engaging with social media infleucners perhaps to give them a kick start with launching their presence on a new social media channel or to promote new products. I have referenced how brands worked with influencers in relation to live streaming in previous articles including the issue of there often being no … [Read more...]