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Target turns to Instagram to promote a Halloween crafts and baking campaign

14/10/2014 By Krishna De Leave a Comment

Target turns to Instagram to promote a Halloween crafts and baking campaign

When it comes to visual marketing, Instagram is a great platform to both be inspired by and a platform that many big brands are embracing. So I was interested to see the new Halloween campaign from Target which launched today - check my Instagram post where I created an Instagram video about the campaign. Below you can see a similar curation in an … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Featured Articles, Instagram, Social Business, Visual Marketing Tagged With: Content Marketing, Halloween Hills, Instagram for business, Marketing with Instagram, social media marketing, The Visual Content Marketing Show, Visual content marketing

How to use Instagram to market your food business showcasing Instagram case studies for food brands

21/09/2014 By Krishna De 2 Comments

How to use Instagram to market your food business showcasing Instagram case studies for food brands

In preparation for a series of digital marketing an visual content marketing programmes I am delivering over the next month for Irish food brands, I thought I would share some of the case studies we will be exploring. If you are not already using Instagram for your business, you may not be aware that Instagram currently has more then 200 million users … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, How to market your food business, Instagram, Social Business, Visual Marketing Tagged With: #MyInstagramLogo, Brands on Instagram, Instagram expert, Instagram for business, Instagram for food brands, Instagram training, Instagram training Ireland, Marketing with Instagram, Visual content marketing, Visual Marketing

Marketing with Instagram – sharing favourite recipes and decorations for your Fourth of July party

04/07/2014 By Krishna De Leave a Comment

Marketing with Instagram – sharing favourite recipes and decorations for your Fourth of July party

Even though we are in Ireland, we often celebrate the 4th July as we have a number of American friends and of course as I used to live in the US I have fond memories of being there. This year I though I would curate some of my favourite party ideas from Instagram so I hope they inspire you to both follow the accounts I am referencing and also try some … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Featured Articles, How to market your food business, Instagram, Personal Perspectives, Recipes, Visual Marketing Tagged With: 4th July, 4th July party, Brands on Instagram, Food brands on Instagram, Instagram, Instagram for business, Instagram training, Marketing with Instagram, Party printables, Recipes, Visual content marketing training, Visual Marketing

A quick and easy way to create visual content for your blog and social media posts with Share As Image

09/04/2014 By Krishna De Leave a Comment

A quick and easy way to create visual content for your blog and social media posts with Share As Image

If you are sharing content to social media, you will know how important visual content has become. But sometimes we find content that has no image and it makes it impossible to share to platforms such as Pinterest and it will mean that on Facebook there is little chance that it will be seen in the news feed. I very often receive press releases where the … [Read more...]

Filed Under: Articles, Business Blogging, Content Marketing, Content Marketing And Social Media Tips, Facebook Marketing, Featured Articles, Fonts, Google Plus, Instagram, Pinterest For Business, Social Business, Twitter, Visual Marketing Tagged With: Canva, picmonkey, ShareAsImage, social media marketing, Visual content marketing

When selfies are inappropriate for marketing and when they can negatively impact your online reputation

04/04/2014 By Krishna De Leave a Comment

When selfies are inappropriate for marketing and when they can negatively impact your online reputation

The ability to monetise selfies has become the focus of some marketing campaigns in recent months, but is there a time when it is inappropriate to publish selfies? I certainly believe so. And so it seems does the White House. Earlier this week Boston Red Sox  player David Ortiz took a selfie with President Obama and it appears this was part of a … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Featured Articles, Instagram, Online PR, Online reputation and safety, Social Business, Visual Marketing Tagged With: BBC News, David Ortiz Obama selfie, Ellen DeGeneres Oscars Selfie, Marketing with selfies, online reputation, Sansumg Mobile US, Visual content marketing

Four visual content marketing Valentines Day campaigns using Facebook, Instagram, Pinterest, Snapchat and Twitter

16/02/2014 By Krishna De Leave a Comment

Four visual content marketing Valentines Day campaigns using Facebook, Instagram, Pinterest, Snapchat and Twitter

As I have done in previous years here are a few Valentine's Day marketing campaigns that caught my eye this year. One campaign that I thought was really unusual was from PayPal where they encouraged people to request a free cusom poem for a loved one. I noticed their campaign on Instagram initially (see the image below from their post). You could … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Facebook Marketing, Instagram, Pinterest For Business, Twitter, Visual Marketing Tagged With: Marketing with Facebook, Marketing with Infographics, Marketing with Instagram, Marketing with Pinterest, Marketing with Snapchat, Marketing with Twitter, Visual content marketing

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About Me

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

ABOUT ME

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

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