Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
When it comes to visual marketing, Instagram is a great platform to both be inspired by and a platform that many big brands are embracing. So I was interested to see the new Halloween campaign from Target which launched today - check my Instagram post where I created an Instagram video about the campaign. Below you can see a similar curation in an … [Read more...]
In preparation for a series of digital marketing an visual content marketing programmes I am delivering over the next month for Irish food brands, I thought I would share some of the case studies we will be exploring. If you are not already using Instagram for your business, you may not be aware that Instagram currently has more then 200 million users … [Read more...]
Even though we are in Ireland, we often celebrate the 4th July as we have a number of American friends and of course as I used to live in the US I have fond memories of being there. This year I though I would curate some of my favourite party ideas from Instagram so I hope they inspire you to both follow the accounts I am referencing and also try some … [Read more...]
If you are sharing content to social media, you will know how important visual content has become. But sometimes we find content that has no image and it makes it impossible to share to platforms such as Pinterest and it will mean that on Facebook there is little chance that it will be seen in the news feed. I very often receive press releases where the … [Read more...]
The ability to monetise selfies has become the focus of some marketing campaigns in recent months, but is there a time when it is inappropriate to publish selfies? I certainly believe so. And so it seems does the White House. Earlier this week Boston Red Sox player David Ortiz took a selfie with President Obama and it appears this was part of a … [Read more...]
As I have done in previous years here are a few Valentine's Day marketing campaigns that caught my eye this year. One campaign that I thought was really unusual was from PayPal where they encouraged people to request a free cusom poem for a loved one. I noticed their campaign on Instagram initially (see the image below from their post). You could … [Read more...]