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Visual content marketing research and tips to increase engagement on Instagram

15/11/2013 By Krishna De Leave a Comment

Visual content marketing research and tips to increase engagement on Instagram

Are you using Instagram in your visual content marketing? You might be wondering what factors influence people engaging with your content. I have seen a number of people recommend adding lots of hashtags to your Instagram posts, however I have found that you need to use these with care as your posts can look like 'spam' content. And if you analyse … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Instagram, Social Media Research, Visual Marketing Tagged With: Curalate, Marketing with Instagram, Visual content marketing

Brands are already advertising on Instagram – you just may not have realised it

08/10/2013 By Krishna De 1 Comment

Brands are already advertising on Instagram – you just may not have realised it

If you are using Instagram in your visual content marketing you will be aware of an announcement that was made last week by the company that they will be launching advertising on Instagram in the US. They commented: We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business. In the next couple … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Instagram, Visual Marketing

Bord Gais Energy Heart Beat Of Home Instagram Competition

17/09/2013 By Krishna De Leave a Comment

Bord Gais Energy Heart Beat Of Home Instagram Competition

Earlier this year it was good to see that Bord Gais Energy hosted a competition on Instagrm, however the entries were going to be limited as you had to take a photograph in the location of the Bord Gais Energy theatre to enter - see one of our entries here - though we did not win! They used the app Statigr.am to manage the competition. I wondered why … [Read more...]

Filed Under: Articles, Content Marketing And Social Media Tips, Instagram, Social Media Ireland, Visual Marketing Tagged With: Bord Gais Energy, Bord Gáis Energy Theatre, Instagram competition, Visual content marketing

How Burberry used the iPhone 5s and social media to showcase their Spring Summer 2014 collection

14/09/2013 By Krishna De 1 Comment

How Burberry used the iPhone 5s and social media to showcase their Spring Summer 2014 collection

I recently wrote about how JCrew were posting photographs to Pinterest in advance of their New York Fashion Week event as part of their visual marketing campaign. Another organisation who has been innovative in their use of social media platforms is UK fashion house Burberry. They announced this week in a Tweet that they would be collaborating with … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Instagram, Pinterest For Business, Social Business, Social Customer Service, Twitter, Visual Marketing Tagged With: Burberry, Digital storyteller, Digital storytelling, iPhone 5s, iPhone 5s Ireland launch, Social customer support, Visual content marketing

Instagram for iOS update enables us to take landscape photos and videos

06/07/2013 By Krishna De Leave a Comment

Instagram for iOS update enables us to take landscape photos and videos

If you are using Instagram on your iPhone you will be delighted to know that a new update is available in version 4.02 so that we can now take photos and record videos in landscape mode using the app. I don't see this available yet for Android devices. The update also provides for Cinema stabilisation for front-facing cameras. So check out the … [Read more...]

Filed Under: Articles, Content Marketing, Featured Articles, Instagram, Social Business, Visual Marketing Tagged With: Content Marketing, Instagram, Marketing with Instagram, Visual Marketing

How to embed Instagram videos into your blog or website

24/06/2013 By Krishna De 2 Comments

How to embed Instagram videos into your blog or website

Update 12 July 2013 At long last Instagram has finally made available the ability to embed instagram photographs and videos - perhaps as a response to the new tools that are being released by third parties such as those I mentioned in my original article. Instagram comment in their blog post announcing the update: Your embedded photo or video appears … [Read more...]

Filed Under: Articles, Content Marketing, Featured Articles, Instagram, Social Business Tagged With: Content Marketing, Embed Instagram app, Embed.ly, How to embed instagram videos, Instagram, Instagram video, Storify

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About Me

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

ABOUT ME

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

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You will find the resources on this site of assistance if you want to be more effective with your digital marketing, enhance your online visibility and manage your online reputation. Subscribe to my YouTube Channel, my podcast and my Alexa briefing for social media tutorials and the latest live streaming news and technology tips

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