Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
Are you using Instagram in your visual content marketing? You might be wondering what factors influence people engaging with your content. I have seen a number of people recommend adding lots of hashtags to your Instagram posts, however I have found that you need to use these with care as your posts can look like 'spam' content. And if you analyse … [Read more...]
If you are using Instagram in your visual content marketing you will be aware of an announcement that was made last week by the company that they will be launching advertising on Instagram in the US. They commented: We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business. In the next couple … [Read more...]
Earlier this year it was good to see that Bord Gais Energy hosted a competition on Instagrm, however the entries were going to be limited as you had to take a photograph in the location of the Bord Gais Energy theatre to enter - see one of our entries here - though we did not win! They used the app Statigr.am to manage the competition. I wondered why … [Read more...]
I recently wrote about how JCrew were posting photographs to Pinterest in advance of their New York Fashion Week event as part of their visual marketing campaign. Another organisation who has been innovative in their use of social media platforms is UK fashion house Burberry. They announced this week in a Tweet that they would be collaborating with … [Read more...]
If you are using Instagram on your iPhone you will be delighted to know that a new update is available in version 4.02 so that we can now take photos and record videos in landscape mode using the app. I don't see this available yet for Android devices. The update also provides for Cinema stabilisation for front-facing cameras. So check out the … [Read more...]
Update 12 July 2013 At long last Instagram has finally made available the ability to embed instagram photographs and videos - perhaps as a response to the new tools that are being released by third parties such as those I mentioned in my original article. Instagram comment in their blog post announcing the update: Your embedded photo or video appears … [Read more...]