Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
Have you considered using live streams for 'town hall' style events? That is the use case that the new live stream platform Talkin has been developed around which they call a live Twitter Townhall app. The platform was developed to deliver video to any user under 1 second latency so it it is pretty close to real time live video. What I was particularly … [Read more...]
If you watch live streams or create live video using Twitter and Periscope, you will know that until now you have not been able to direct people to watch a live video or live stream replay from a specific time point. Facebook recently introduced this feature for live stream replays and video hosted on their platform. YouTube has had this feature for … [Read more...]
If you are posting content to your social media channels, it is likely that you have tested and are using social media management tools to help you manage your content calendar. I use a number of tools and as they work for me, I don't usually investigate others as many of the platforms that have been released over the years are often more of an investment … [Read more...]
Have you wondered how you could increase leads and sales when using Twitter? In this article you will discover a free tool available to you that you can use for social shopping - enabling shoppable videos on Twitter. I was reading a review by a digital agency on the different ways to measure return on investment for video and they suggested that the metric … [Read more...]
As consumers and customers continue to connect with us on many different social platforms we are seeing more options to integrate easy ways for them to reach us on social media through embedding widgets on our websites or blogs. This is not relevant to all businesses dependent on your scale and processes for customer support, but the options are worth … [Read more...]
With continued importance of visual content on social media, it is not a surprise that Twitter has this week updated how images render - however at the time of writing this, the new layout is not fully optimised for mobile viewing - only the web at Twitter.com.In their announcement Twitter stated that they are making the Twitter.com timeline more immersive … [Read more...]