This infographic from Outbrain will not be a suprise to you if you consider how you use a mobile device for consuming visual content. It was published in August 2013.
They developed this infographic based on the consumption of content across their network and identified:
– for articles there are 36 percent more clicks than tablets
– for videos, tablets account for 250 per cent more clicks than smart phones.
They also cover the content consumption pattern by times of day and days of the week in the infographic.
When I teach, speak and lecture about content marketing, one of the things that we cover is making sure that your content supports the different stages of your marketing funnel and ensuring your content marketing in social networks supports what you are learning about visitors to your site by device type.
What are you learning about your inbound traffic this year that has changed how you create and promote your content?