Today I read an article that commented on the importance of going through old articles on your blog or website and deleting them. It is something I know I keep planning to do on this blog for events that have taken place and content that is no longer relevant.
But what if that article ranks high in search results – wouldn’t it be better to refresh the content with updated information and links to information that is relevant and of interest to the person who comes across the article?
The article went on to state that if articles are more than two years old and “do not have much readership anymore, and have limited link equity, it is advisable to delete them. However, if you wish to keep the older articles you must Noindex them so that your other, more recent articles, do not lose their link equity.”
I do not typically add a no-index and no-follow link for my pages on my website unless it is a landing page for something I do not want to be found through search results. Another example would be a recent change I made on this site where I did not think it was relevant for my privacy statement to appear in search results..
I wondered what one of the search marketing organisations I know in Ireland thought of the idea of no indexing old articles.
An interesting conversation then took place online and you can see a curation of some of the thoughts shared in the Storify link here or ead the slideshow below.
One of the comments stated “Social signals are going to become a far more important SEO factor in the near future”.
This is an interesting subject that has been getting a lot of coverage recently.
Read this article from Matt Cutts of Google who states:
If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn’t mean that Google is using those signals in our ranking.
Rather than chasing +1s of content, your time is much better spent making great content.
I always try to write for my reader first and then consider the impact of the search engine robots when crafting my content as part of my content marketing plan. What do you do?
I am hoping that David and Alan might join me for a Google Plus Hangout or Webinar to talk about tips on when to to use no follow and no index links to help you with your online visibility goals.
If you have other questions about SEO that you would like to ask them leave your thoughts in the comments below.