Update 20 March 2018: As you may be aware, Facebook changes access to features regularly. A reader of this article alerted me to the fact that the ability to access the embed feature seemed not to be availalbe. I checked on Chrome and Firefox and also could not access the embed feature at this time – if I used a third party to tool to schedule the live stream to Facebook the feature was available. Let’s hope that the feature is availalbe in the future for native Facebook live streams from your browser – but until then you may want to use a live stream tool that allows you to schedule your event if you want to access the embed feature.
Back in January I went through a tutorial on how to stream to Facebook Live from your desktop using the Chrome browser.
Last month I outlined how you could live stream to Facebook Live from your desktop using the Firefox browser to your personal profile. At the same time, options had been made available to add third party mics, cameras and even other external devices. Note: At the time or writing this article, you can not stream to your Page using Firefox as your browser.
I noticed today when checking out the feature to live stream with Facebook Live using Chrome that another feature was now available. The opportunity to access an embed code for your live stream. Note: This is not currently available on Firefox and only works for Chrome for Pages (not profiles).
In the images below I will share how to find this feature. Note: for some reason Facebook would not allow me to embed my live stream in my website so you may want to check if this works for you.
First navigate to the Chrome browser and on your Page you will see the option for using live video.
You will need to go through the process of selecting your camera and mic and once you have done that, before you go live, look to the bottom of the panel on the right and you will see the area to access the embed code.
Click on that feature and ou can then access the iframe code which yould them add to your website or blog if you are looking to encourage people to watch your live stream there. There are three key reasons this embed feature could be of benefit to your organisation.
Firstly, you can give one URL out as the destination to watch your live streams every time you live stream if you had a page or location on your site for the Facebook Live. Evey time you stream to Facebook Live there is a different url and unless you use a third party tool, it is not currently possible to schedule a Facebook Live to your Page to help you pre-promote your stream.
Having a url on your website where you will embed the live stream will make it easier for you to pre promote the live stream, even using Facebook ads to help you attract more viewers to your live event. Additionally, remember not everyone has or wants a Facebook account so by taking them to your own site they do not have to cross that hurdle.
Secondly you could surround your embedded live stream with other relevant calls to action such as how to access associated resources or even paid products as many organisations have done previously even using tools such as Google Hangouts on Air. and even more importantly, your audience will not be distracted by other live streams that are now visible when you are.
Thirdly, and even more importantly, your audience will not be distracted by other live streams that are now visible when you are live especially when they watch a live stream on Facebook Live, so you have more of a chance to retain viewers. See an example of this in the screen shot of a Facebook Live which I watched on desktop.
You can in the screen shot below how you would access the embed code for your Facebook Live stream which you can then add to your website.
I know many people, myself included, prefer to use third party tools to live stream from desktop for many reasons, but this is an interesting feature that has been introduced – let’s hope that multi-person live streams from desktop and the option to schedule live streams will be coming soon.
Will this feature encourage you to use Facebook Live on Chrome in the future? I am interested to learn if you manage to get the embed feature to work on your site. Hear my thoughts on this feature in this video.
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If you want to live stream using your desktop but also want to do things such as share your screen you will need to consider using third party tools for Facebook Live.
P.S. if you want to add calls to action on your video embeds on your website and wonder what tool I am using, you can learn about it here.