A Eurobarometer poll which involved 26,574 Europeans (research completed November-December 2010 and published in June 2011) shows that Irish Internet users are the fourth most likely in the EU to use social networking sites and the third most likely to go online to share photos, videos or movies.
- Online Shopping – 73% of Irish internet users buy goods or services online which is the fifth highest in Europe – the EU average is 60%
- Social Networking – 68% of Irish people use social networking sites, the fourth highest rate in Europe – the EU average was 52%
- Photo Sharing – Irish users were also third most likely to use websites to share pictures, videos and movies at 58% – The EU average was only 44%.
- Blogging – 15% of Irish people surveyed maintain a blog, well above the EU average of 6%.
The reporthas a strong focus on data protection and online privacy – 30% of Irish respondents who had disclosed personal information on social networking or sharing sites feel in complete control of this information and 50% feel in partial control. 15% feel they have no control at all. This compares across the EU to 26% feel in complete control, 52% feel in partial control and 20% feel they have no control of personal information shared or disclosed.