comScore reports that In June 2011, Facebook accounted for at least 7.4 percent of traffic going to the top five Newspaper sites in Europe.
The German publication Bild.de, which ranks as the third most popular newspaper site in Europe, saw the most incoming traffic from Facebook (14.0 percent). It also experienced the most growth over the previous year with an 11-percentage point increase in visitation from Facebook.
The British Mail Online, which ranks as the top newspaper site in Europe, saw 10.6 percent of visitors coming from Facebook in June 2011 – an increase of 6.9-percentage points over the previous year.Guardian.co.uk, which was the second most popular newspaper site in Europe with 13.5 million unique visitors, received 7.4 percent of its visitors from Facebook, growing by 2.7 percentage points over the past year.
