Have you tested Facebook sponsored stories yet?
Why should you consider Facebook Sponsored Stories versus Facebook Ads?
In a recent article it was reported that Facebook’s social contextual ad formats got a 46% higher click-through than standard display ads when it reviewed Facebook Sponsored Stories ads, showing a user when a friend has Liked, checked in or used a Facebook app from a brand or company, versus Facebook’s standard display ads.TBG Digital analysed the data of 2billion impressions over a ten-day period using its Facebook ad optimisation technology – and not only did Facebook Sponsored Stories result in a higher click-through overall, the cost of the ads were driven down be cost per click 20% and cost per fan 18%.
Additional Facebook Sponsored Stories Resources
Find out more about Facebook Sponsored Stories here
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