If you found my previous article about how to start your Google Hangout On Air live event of assistance. here is another question I received about hosting Google Hangouts on Air and this time it is about measurement and analytics.
At the most basic level you might be interested in how many people are watching your live event or how many watch it after the event has been live streamed.
If anyone views your Hangout on Air on YouTube when it is being broadcast they will see the number of people who are watching the live event.
Here is an example of a previous Hangout on Air I wrote about and as this is after the live event the view count says zero – this is a screen shot of watching the video recording.
After the event, you and anyone viewing your YouTube channel will be able to see the total number of views of your Hangout On Air if the recording is publically available.
However, what you may not have realised is that you can get much deeper insghts for each of your Hangouts on Air by reviewing the analytics dashboard on YouTube.
If you navigate to your YouTube analytics area some of the data you can review includes:
– Views reports – where you can explore views, demographics, playback locations, traffic sources ,devices used to watch your hangout and audience retention which can help you review your content for future shows.
– Engagement reports – where you can review subscribers, likes and dislikes of your content, comments, sharing and annotations which are powerful especially if you have calls to action to visit your site to take the next step – for example download a white paper realted to your video.
For example the screen shot below shows the locations of viewers for the first seven days of one of my hangouts on air from early this year – I can see looking at the full report that visitors were from 16 different countries across the globe.
In the screen capture below I can see where people viewed the Hangout on Air, and in this example as I had embedded the video on my website not just leaving the hangout on the YouTube page or the Google Plus event page. Exploring and understanding this data can then help you refine your visual content marketing plan.
I hope this tip helps you learn more about how to take advantage of this great free tool – I have to say that the analytics you can access about yout Hangout on Air is far more comprehensive than anything I have seen with webinar software.
For more examples and tips about using Google Hangouts for business you can read my previous articles and if you are looking for a hangout coach or mentor you can contact me to discuss your questions and challenges.
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