If you are considering using Google Hangouts on Air to live stream events and webinars for your business, you may have some questions about the process of ‘going live’.
In this article I share answers to questions that I received from the mareting manager of an organisation I have been mentoring about to host it’s first live Hangout.
The Count Down Timer On The Hangout Event Page
When you have scheduled your Google Hangout On Air, if you have added a trailer to promote your event, at the end of a viewer playing the trailer a timer will appear advising the viewer how long there is to the live event being streamed.
This will appear automatically if you have not added a trailer to your event page and also if the YouTube link has been embedded in your website or blog.
You can see an example of a test event in the image below.
How To Start Your Google Hangout
As the host of the Google Hangout, I recommend around 60 minutes to 30 minutes in advance of the live broadcast you will enter the event – the timing depends on a number of factors including the amount of set up in the green room and the familiarty and number of guest you have.
To start the event you will need to go to the Event Page and find your Hangout. You can see an example of the event page in the image below.
From there click on the event which will bring you to the event page for your event.You can then click start to enter the green room, get your event set up and invite your guests.
Note for the purpose of this article I created a test event so the image below states the event will go live in two minutes – I certainly do not advise you starting up your event and entering the green rool so close to the start time!
What Viewers Will See As The Time Of Your Event Approaches
When you are in the green room and you are then ready to start the live broadcast of your event, you will click the button that says ‘Start Broadcast’.
If you do not start the broadcast at the time that you planned, initially your viewers will see a message that the broadcast will begin soon.
Note – this message will disappear so it is recommended that you start the broadcast of your Google Hangout on Air so that your viewers are not disappointed.
If you are having problems lauching the event, that is where your Hangout team can support you by leaving an update for viewers on the event page and other platforms you know your viewers will be watching your show.
The Google Hangout Soundcheck
I do recommend testing your live set up for your Google Hangouts especially if you are hosting a hangout on location or a mobile event with multiple cameras, for example checkingyour lighting, the quality of the visual live stream and that your guests are prepared.
Yout also you will need to check that you do not get feedback from your devices. In my experience this has to be controlled outside of the hangout interface and directly with the devices you are using.
In addition, if you have multiple guest at different locations you will need to ensure that your guest is either wearing ear buds or headphones. Alternatively, if they are like me and prefer not to have all the technology on show in the event – in fact let it disappear into the background – then they need to use a directional microphone.
These are just a few of the things I cover with my clients to help them use Google Hangouts for marketing, communications, customer support, private client and coaching meetings.
Yes the video stream is important but people will be less tolerant of the audio quality. Also the higher the audio quality the better the repurposed podcast will be – yes I encourage you to repurpose your Google Hangouts in many formats to support your communication goals.
The live stream of your event is not the end, in fact it is just the begining of your story!
If you have questions about how you can use Google Hangouts in your business, do feel free to contact me for guidance, training and mentoring.