Checking out the Guardian.co.uk website on the front page of their online newspaper is an advert placed by Greenpeace against Nestle.

The debate has been raging online and especially at Facebook on the Nestle Facebook Page about the stance they have taken about the use of palm oil in their products. Greenpeace are now using banner advertising to raise the visibility of their campaign.

You can aslo see a video from The Telegraph website (link in resources section) where the Greenpeace campaigners scale the headquarters of the Nestle head office last week and stage a protect outside the building - how on earth did the Nestle Security Department not manage to stop the protesters scaling their head office?

This is an interesting case study of 360 communications - across online and offline channels - to raise visibility of a cause.

ADDITIONAL RESOURCES

Here is an article about the current issue on the Guardian website on 19 March: http://www.guardian.co.uk/sustainable-business/nestle-cargill-palmoil - Greenpeace also had a banner advert on this page).

Here is a link to the Facebook Page for Nestle - currently with over 93,000 fans:
http://www.facebook.com/pages/Nestle/24287259392?sid=d77adce9f6a569d12efdc82b...

Here is the response by Nestle on their media page: http://www.nestle.com/MediaCenter/MediaCenter.htm

Here is the microsite for the Greenpeace campaign: http://www.greenpeace.org.uk/files/po/b-index.html

Here is an article on CNET about the activity on the Nestle Facebook page: http://news.cnet.com/8301-13577_3-20000805-36.html

Here is an article on the BBC website about the protests by Greenpeace campaigners at Nestle plants last week: http://news.bbc.co.uk/2/hi/uk_news/england/8572062.stm

Here is the link to the video and an article on The Telegraph website about the protest last week at the Nestle headquarters - http://www.telegraph.co.uk/earth/earthvideo/7464768/Orang-utan-Greenpeace-pro...

This will make an interesting case study for my next social media communications programme for PR and communications professionals.