There is no question that this has been the year of video content from new innovations on Facebook and Twitter for their video content, updates on Snapchat, Vine and Instagram for their micro-format video through to live streaming on mobile with apps such as Periscope and Meerkat.
If you follow my online content and tutorials, you will know that I have personally been experimenting with different types of video and I have also noticed an increase in video content and animated gifs being used for sales pages. It is a topic I cover in my workshops and courses, and the amount of time we spend on video as a format of visual marketing seems to increase every time I deliver a programme as a result of all the recent innovations in video marketing.
You can create your own video sales letter easily with free and in-expensive screencast software, your webcam, live streaming platforms or even using free and low cost apps on your smartphone.
But if you have never created a video sales letter you may wonder how to get started creating a script that will help you convert visitors to buyers?
I discovered and recently downloaded a new free template that you can use to help you create your own video sales letter – you can access it here from the team that created a popular video sales letter software product.
Here is a sample of what you will get if you download the free blueprint for video sales letters.
You will also find in the blueprint for video sales letters a ‘fill in the blank’ template and examples that you can put to use for your business using this simple 10 step model.
If you have questions about how to get started with online video in your business, remember you can contact me for private mentoring and workshops – but this template for a 10 step model for your sales letter is a great place to start.