How to you surf the web? Research that has just been published by the Irish price comparison and switching website, Switcher.ie suggests that 36% of Irish people are spending over 20 hours online per week. The research also found that a quarter of broadband users spend between 11-20 hours online in a typical week.
The activities we are most likely to participate in oneline are as follows:
• 82% Emailing
• 81% General internet surfing
• 70% Social networking
• 69% Online banking and financial management
• 60% Online shopping
• 56% Watching films and video clips and television programmes
• 38% Listening to music online
• 31% Making phone calls over the internet
• 22% Downloading music
• 9% Gambling.
The research was undertaken in February 2015 but has just been made available – thanks to Edelman Ireland for the heads up on this data and the infographic below.
The survey on internet use was conducted with 1000 people and they found that of those that responded aged 16-24 year, 87% log on to social networks, 82% have watched films, TV programmes or other online video content, and 31% have made a phone call over the internet per month.
For the age group of people 55 years and over, 58% of people in this group are active on social networks each month.
A recent article in the Irish Independent stated that Irish people are the biggest phone internet users in the western world, quoting information from Statcounter and indicating that Ireland has the highest penetration of phone internet users anywhere in Europe, North America or South America.
The data suggests that Irish consumers use smartphones for internet activity more than any other western country, with a third of all web accessing from their handsets. The data also suggests that the use of PCs in Ireland has reduced from 77 percent to 56 percent in the last two years.
The article comments that the proportion of web traffic on phones in Ireland is almost a third higher than the European average.
Two years ago, 15 percent of web time occurred on phones and in 2015 that is now 33 percent. Suprisingly there has not been an increase in use of tablet devices in the last 12 months with traffic remaining at 11 percent.
If you have not started to consider this shift of device use by your customers and target market, I encourage you to have that as a key priority as we turn into the final stage of 2015 with some urgency to give you the best chance of success in 2016.