IPSOS MRBI have just published an update of their social media monitor for Ireland which is based on a Nationally representative sample of 1,000 adults aged 15+. The chart posted on Twitter also includes data from 2011 and 2012 for comparison.
As with all research, I recommend that you take this as an indicator not an absolute as your develop your social media marketing plan. For example research results will differ from one study to another based on who was surveyed, where people were surveyed, how they were surveyed and what they were asked.
Interestingly the IPSOS MRBI research indicates that the adoption of LinkedIn as a platform has remained flat. I have been tracking LinkedIn adoption in Ireland from LinkedIn’s advertising tool and the current members of LinkedIn on 2 July 2013 is just over 963,000 where as on 9 January 2013 the number of registered LinkedIn users in Ireland was 800,700 so in fact there has been an increase in the adoption of LinkedIn here in Ireland.
They comment in a Tweet about the Social Networking Quarterly May 2013 that the percentage of the Irish population over 15 years of age using social media platforms are as follows: Facebook 56%(+4), Twitter 27%(+4), LinkedIn 20%(-), Google+ 21(+6), Instagram 10%(+1).
Bottom line, social media is an important element of your marketing and communications plan.
Make sure that you follow the IPSOS MRBI Twitter account for more updates on their social media Ireland omnibus research.