What was the last thing you did on your mobile phone? When I ask this question in the workshops I run, rarely is the answer that someone made or received a phone call.
So the new data reported on recently from Comreg which reports that media downloads and uploads and social networking now takes up more traffic on Irish mobile phones than voice calls or text messages. This is the first time that phones have become primarily used as online devices over traditional communication tools in Ireland.
I would anticipate this to continue to increase especially with the advent of mobile live streaming and new apps being released every month as we have been talking about in the Live Stream Insiders show.
We are using 1,000 gigabytes worth of data for multimedia transfer be that selfies to playing videos, web searches and social networking which is almost twice as much as the same time last year and a fourfold increase on the same period three years ago.
The number of SMS text messages Irish people are sending has fallen by 10pc since last year.
49.3pc of our phones now bought on contract – just five years ago, 70pc of Irish phones were pre-paid.
Ireland remains below the EU average for broadband penetration at just 27.2pc per capita and it is the second most expensive broadband territory in a comparison of six EU countries carried out by the regulator.
Landline usage for telephone calls has fallen sharply (7pc) with people continuing to move to mobiles (up 4.3pc) as the main means of voice communication – there are now 5.8m mobile subscriptions in Ireland compared to 1.86m fixed line subscriptions.
Personally I use my phone for the creation, editing and distribution of visual marketing content from images to gifs and from audio podcasts to online videos. How do you use your mobile phone today versus a couple of years ago?