Krishna De's Strategic Communications Insights

Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success

Connect With Krishna

  • Facebook
  • Instagram
  • LinkedIn
  • Medium
  • Periscope
  • Pinterest
  • RSS
  • Twitter
  • Vimeo
  • YouTube
  • Home
  • Articles
  • Free Resources
  • About
  • Connect
  • Speaking
  • Work With Me
Research reveals Irish children’s cooking ability and attitudes

15/10/2013 By Krishna De 1 Comment

Research reveals Irish children’s cooking ability and attitudes

Tweet
Share
Share
Pin
Email

Only 37 percent of Irish parents strongly agree they are passing on strong cooking skills to their kids

As you will be aware I have been on a little quest in our home to help encourage my children to learn to cook with our Cooking with the Kids recipe series.

Uncle Ben’s has teamed up with well-known, Irish chef, Neven Maguire, to launch Ben’s Beginners, a programme which seeks to encourage Irish mums and dads to get cooking with their children, and nurture a lifelong love for wholesome food.  The concept is that when parents and children move from setting the table to cooking together, it leads to a better relationship with food, with healthy meal preparation and with each other.

The programme begins with a cooking contest to inspire families to create a child-friendly rice recipe and upload it to the Uncle Ben’s Ireland Facebook page to share their passion for healthy eating.  All those who enter are in with the opportunity to win €5,000 cash prize for them and their family plus a €10,000 donation for their school to fund a healthy initiative.

Uncle Bens Ireland Kids Cooking Competition

Uncle Bens Ireland Kids Cooking Competition

Research undertaken as part of the programme reveals that Irish parents agree that it is important children have a basic knowledge of cooking skills:

  • Four in five surveyed believe that being able to cook sets their child up for life however in practice only 14% of children prepare evening meals, daily, with their parents.
  • A larger number (4 in 10) do so weekly, but a quarter of all children never or rarely help prepare meals at home.
  • Only 37% of parents strongly agreed they were actively passing on solid and strong cooking skills to their children.
  • Of those surveyed, 50% admitted that they learnt to cook when they left home with only 29% indicating they learnt from their parents.
  • A large proportion of children are involved in tasks such as setting the table (70%) or simple cooking skills such as making toast (70%) but 69% of children cannot boil an egg.
  • Parents cite the key barriers to getting their children more involved in the kitchen as time pressure (64%); preference to do it themselves (29%); perceived lack of children’s interest in cooking (20%); know-how and inspiration to involve them (19%), however, given the chance 79% of children would like to cook more with their parents.

Ben’s Beginners is a global Mars initiative which has run successfully in the US and Canada over the past two years.  Ireland will be the first European country to launch it.

The Irish research was conducted by Ignite Research on behalf of Uncle Ben’s, Mars Ireland. Total sample size was 292 parents of children between the ages of 5-12 in September 2013.

Thanks to Edelman Ireland for the information about this campaign.

If you are looking for ideas of recipes to cook with your kids, make sure you try our tried and tested recipes that my daughters have been making over the last few months and follow my recipe board on Pinterest where you will find all my Cooking with the Kids recipes.


PDF pageEmail pagePrint page
Tweet
Share
Share
Pin
Email

Filed Under: Articles, Facebook Marketing, Featured Articles, Personal Perspectives, Social Media Ireland

About Krishna De

Krishna De is a corporate communications strategist, speaker and educator and loves to share resources on content strategy, digital marketing, social media marketing, personal branding, online reputation and live video. Follow her on Twitter for communications and marketing news.

Schedule A Meeting With Krishna

Schedule a meeting with Krishna De to ask her your social media marketing questions

Invite Krishna Onto Your Show

Invite Krishna De to be a guest on your podcast, live video show or webinar

Recommended Resources

Watch past episodes of the Live Stream Insiders

Get quick practical live stream tips

Video marketing and live stream resources and tools

Search For Marketing Help

Search By Topic

Subscribe By Email To Get My Latest Articles

Enter your email address:

Delivered by FeedBurner

Subscribe To Krishna’s Podcasts

Subscribe to the next episode of the Live Stream Insiders

Subscribe to the next episode of the Smart Speakers Podcast

Subscribe to the Live Stream News podcast

Send Krishna A Message Through Facebook Messenger

Send Krishna a message via Facebook Messenger

Live stream on Facebook from your desktop here

Live stream on Facebook from your desktop here

About Me

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

ABOUT ME

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

ABOUT YOU

You will find the resources on this site of assistance if you want to be more effective with your digital marketing, enhance your online visibility and manage your online reputation. Subscribe to my YouTube Channel, my podcast and my Alexa briefing for social media tutorials and the latest live streaming news and technology tips

MORE RESOURCES

Schedule a FREE advice session
Digital Marketing Articles
Video And Live Stream Tools
Access Free Video Tutorials
Live Stream News on Alexa
The Live Stream Insiders Show
Governance and Policies
©Krishna De 2008-2021. All Rights Reserved.
www.Krishna.me