Mapping the Social Internet across the globe - an info graphic from HBR
What do you share online?
Do you comment on blogs? Do you share photos with the family? Do you upload videos?
This is an interesting piece of research published in HBR using data from the Trendstream Global Web Index (a survey of more than 50,000 users of social platforms in 18 markets).
The info graphic shows how people share information differently in different markets across the globe.
The researchers looked at five different types of content we share online:
- blogs
- social networking profiles
- sharing photos
- sharing videos
- microblogging.
The research indicates that those people surveyed in China and India are three times more likely to use a microblog than the American's surveyed and are twice as likely to share videos.
Another great reminder that if we are using social media to reach different markets across the globe we need to understand preferences and platforms.
