Comscore reports that In the EU5 region (which includes France, Germany, Italy, Spain and UK) 4.6 percent of mobile users and 9.8 percent of smartphone owners scanned a QR or bar code during the month of June 2011.Among mobile users who scanned a QR or bar code on their mobile devices in June 2011:
- 57.4 percent did so from home
- while 22.6 percent did so while at work
- 20 percent scanned a QR or bar code when outside or on public transport
- nearly 18 percent scanned a QR code while at a retail store
- 17.2 percent did so while in a supermarket
- and 5.7 percent did so while in a restaurant.