If you are looking to promote your live streams you may have been wondering when it would be possible to embed an official button or badge to connect to your web or blog to your Periscope landing page.
Periscope has now introduced a ‘live button’ – you can access the embed code for your own Periscope account here.
The Periscope On Air Button displays the user’s live status and username and when you are live streaming it shows that on your button – just as you see with YouTube and Hangouts On Air.
Clicking the button will open up your Periscope profile page and iff the user is LIVE when the profile page loads, their broadcast will automatically start playing.
You can see an example of what the buttons look like on this screenshot.
But here is what you need to know – when people click that link they will immediately go to Periscope. The button does not open another window or tab on your desktop browser so people will leave your site.
Yes there is a benefit to take people to your profile if you have had current live streams and of course of your Periscope button on your site is red and you are live, but what happens if you have not hosted a live stream on Periscope recently? People could therefore easily get distracted as your Periscope landing page has a call to action to ‘watch a live streams’. This is essentially the Couchmode where you can browse live streams on the web but there is no search or discovery features, so who knows where your website visitor may land?
You can see an example of where I have embedded the Periscope Live On Air button on a page on my site here.
And you can see an example of what it looks like on mobile in the screen shot below.
Here is an example of what you see when a broadcaster is live.
Six Ways To Use The Periscope Live On Air Button In Your Business
Therefore if you want to lead your hard won web traffic to a your Periscope live stream, make sure there is content on your landing page of your Periscope replays to hold their attention.
Here are six ways you could put the new feature to use for your business:
- Add the Periscope live on air button embed on a landing page on your website with an archive of all your live streams
- Add the Periscope live on air button for all your employees using the app in their roles as employee advocate
- Add the Periscope live on air button to a landing page for a campaign where you invite influencers you know will be live streaming from the event – of course you could add links to products on that page along with Instagram and Twitter feeds for your campaign – remember to let the online influencer know in advance of the URL of the page
- Add the Periscope live on air button to a landing page on your Facebook Page if the content you share is relevant to what you are sharing on Facebook
- Add the Periscope live button for your PR or corporate communications team to your press and media page on your website
- Add the Periscope live button to a private page for key organisations or individuals you are closely tracking related to a campaign as part of your online reputation management programme.
An Alternative Approach To Using The Periscope Live Button
The key thing we need from Periscope is the ability to schedule live streams or at least an embed feature as you can have with Hangouts On Air and Meerkat to promote your live streams in an integrated manner.
Until that comes, you might want to take an approach I am using and that is to promote my live streams on landing pages, include live stream replays in articles and blog posts and also link to my live stream accounts in the side bar of my site – see the image below.
How are you planning to use the new feature from Periscope? Is this a feature you plan to use?
Photo Credit for the Broadcast Tower