You may have seen some individuals and organisations broadcasting Periscope live streams recently which seem to have more of a look and feel of a TV show or a live stream with pre recorded content and even banner graphics – and you can tell this is not because they have been pointing their camera at a screen.
The reason we are seeing these types of streams is that they have had early access to a new tool from Periscope called Periscope Producer. We have talked about this in recent Live Stream Insiders shows and specifically talked about The Cheddar Life. Another organisation I came across that has begun experimenting with Periscope Producer is Essential TV as shown in the image below.
When Periscope first launched, one of the key benefits was that you could live stream from your mobile device – initially iOS and then Android. The app has had many changes over the last year and half including being able to live stream from your GoPro and then DJI Drones connected to Periscope which has been great for those involved in action sports.
However many organisations started to want to push the boundaries. Personally I have used Periscope for tutorials showing my screen from my computer – but the resolution and production values have not been great.
As brands and publishers have become more familiar with live video they have looked for additional features, especially when we see news organisations and sports organisations partnering with Twitter for live streaming of key events, breaking news and games and others sharing fashion shows and film previews through live video.
Hence Periscope Producer was launched providing a new way for brands, media organisations and other live video creators to broadcast high quality streams from devices beyond a phone or tablet.
Using Periscope Producer, you can stream high-quality live video from external sources, including streaming software, hardware encoders, and professional cameras, on Periscope and Twitter. Just like any other broadcast on Periscope, viewers can send comments and hearts, and watch live in the Periscope and Twitter apps as well as on the web at Periscope.tv (Periscope Producer live streams are curated and identified as being through that tool).
Outside of news and media organisations, I anticipate that some of the first individuals you will see using Periscope Producer are those who have been accepted into the recently introduced Periscope VIP programme.
So if you have been waiting for multi person live streams with remote guests on Periscope, you now have a way to do this.
If you want to apply to have access to Periscope Producer you can do so here.
You can find details of how Periscope Producer works and the technical requirements in this PDF.
How do you imagine putting Periscope Producer to work for your organisation? Let me know if you get early access to use it and how you find the tool.
If you have questions about live video production and training for your business you can schedule a private conversation with me here.