Krishna De's Strategic Communications Insights

Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success

Connect With Krishna

  • Facebook
  • Instagram
  • LinkedIn
  • Medium
  • Periscope
  • Pinterest
  • RSS
  • Twitter
  • Vimeo
  • YouTube
  • Home
  • Articles
  • Free Resources
  • About
  • Connect
  • Speaking
  • Work With Me
Pinterest marketing tip – a first look at the Pinterest shopping feed and what it means for marketers

14/03/2014 By Krishna De Leave a Comment

Pinterest marketing tip – a first look at the Pinterest shopping feed and what it means for marketers

Tweet
Share
Share
Pin
Email

Pinterest launch a shopping feed including only product pins

Pinterest launched a new development this week – a specific feed featuring Product Pins.

Many people use Pinterest to curate ideas an favourite items they want to purchase, so Pinterest has responded and created a ‘Gift Feed’.

To me, this seems a perfect place that organisations could have featured pins enabled by Pinterest advertising in the future.

Pinterest comments that this is a work in progress but it only shows Product Pins which have information about the price of an item, the availability and where to purchase it right under the image on the Pin.

In the Pinterest blog post announcing the new feature they comment that:

Product Pins get higher click-through rates than regular Pins and make your brand more visible because of the logo on the Pin.  Pinners also get email notifications when Product Pins they’ve saved drop in price.

I still find few businesses have optimised their website to accomodate their products being shown as Product Pins – you do need to apply for them to be enabled for your content on Pinterest.

The new Gift feed currently includes price filters – I would hope that in the future that we can search by country given the continued expansion of Pinterest internationally.

I have noticed content on the shopping feed from Etsy, Ebay, Pottery Barn, Nike and ASOS.

The one issue I see with the feed at the moment is that it is not easy to find recently pinned content. For example near the top of the feed I noticed content that had been pinned 23 weeks previously. It is not clear how Pinterest determine the order of the Pins on the feed as that Pin had only 3 re-pins so it was not at the top of the feed due to popularity in terms of re-pins. See a screen shot of the pin below which also shows the price mark down.

Example of a Pinterest product pin on the gifts feed showing a price mark down

If you want your content to show up in the Gifts feed, you need to ensure that your website has the relevant mark up and that you apply to Pinterest to have your Product Pins approved.

While you are making these changes, also take a look at Article Rich Pins (see an examples of one of mine here) and Recipe Rich Pins (see an example of one of mine here) if you also publish content in these categories.

All the details are on the Pinterest Developers site. If you are serious about seeing a return from your Pinterest marketing, I highly recommend that you enable Product Pins, as I anticipate that Pinterest has some interesting plans for the new gift and shopping feed.

If you need more assistance with your Pinterest marketing plan or want to know how to optimise your content for Pinterest you can contact me for a private consultation and you can also review my Pinterest marketing and training tips board.


PDF pageEmail pagePrint page
Tweet
Share
Share
Pin
Email

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Featured Articles, Pinterest For Business, Social Business, Visual Marketing Tagged With: Pinterest for business, Pinterest marketing tips, Pinterest product pins, Pinterest rich pins, social media marketing, Visual content marketing

About Krishna De

Krishna De is a corporate communications strategist, speaker and educator and loves to share resources on content strategy, digital marketing, social media marketing, personal branding, online reputation and live video. Follow her on Twitter for communications and marketing news.

Schedule A Meeting With Krishna

Schedule a meeting with Krishna De to ask her your social media marketing questions

Invite Krishna Onto Your Show

Invite Krishna De to be a guest on your podcast, live video show or webinar

Recommended Resources

Watch past episodes of the Live Stream Insiders

Get quick practical live stream tips

Video marketing and live stream resources and tools

Search For Marketing Help

Search By Topic

Subscribe By Email To Get My Latest Articles

Enter your email address:

Delivered by FeedBurner

Subscribe To Krishna’s Podcasts

Subscribe to the next episode of the Live Stream Insiders

Subscribe to the next episode of the Smart Speakers Podcast

Subscribe to the Live Stream News podcast

Send Krishna A Message Through Facebook Messenger

Send Krishna a message via Facebook Messenger

Live stream on Facebook from your desktop here

Live stream on Facebook from your desktop here

About Me

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

ABOUT ME

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

ABOUT YOU

You will find the resources on this site of assistance if you want to be more effective with your digital marketing, enhance your online visibility and manage your online reputation. Subscribe to my YouTube Channel, my podcast and my Alexa briefing for social media tutorials and the latest live streaming news and technology tips

MORE RESOURCES

Schedule a FREE advice session
Digital Marketing Articles
Video And Live Stream Tools
Access Free Video Tutorials
Live Stream News on Alexa
The Live Stream Insiders Show
Governance and Policies
©Krishna De 2008-2021. All Rights Reserved.
www.Krishna.me