I have been receiving a number of questions by from students studying PR and communications recently and as part of their assignment they are being asked to include quotes for training programmes in social media and digital marketing training programmes.
These emails have been requesting that I share a pricing list.
Firstly I personally never share that information with people I have never met and secondly the real reason is that pricing of programmes depends on many factors.
You may find people detailing pricing for social media and digital marketing programmes on their websites for open programmes – this usually means that the programme is based on the same curriculum and the content is not customised to the attendees. Tehre may also be several people delivering the same workshop for that organisation.
Some programmes may also receive grants and funding so they are delivered at a cost much lower than the real cost of delivering the training, for example Enterprise Board workshops and Skillnets funded programmes.
So for the benefit of the students asking the question on how to determine the price for training in their assignments and projects I have written below ten things to consider. Click to Tweet and share these tips with your network.
The investment for a training programme in digital marketing or social media marketing is influenced by many factors including:
- The number of delegates that will be attending the workshops – for example if the programme is interactive you may have a smaller class size
- The number of programmes to be held and the duration of the programmes
- The location of the programme – for example does the trainer have to travel to the event (this can also include accomodation costs dependent on the location of the event)
- If the trainer is covering the cost of the training facility and refreshments or if the organsation is covering these costs
- The inclusion of workbooks and materials and if they are customised for the client
- The research that needs to be done in advance of the workshop to identify the knowledge gap of the attendees
- The research required and amount of customisation of the programme of training to make it relevant to the needs of the business and the attendees
- The format of delivery for example if it is face to face or online and any licence fees for extended use of the training materials
- The type of client company – for example if this is a start up, an educational establishment,a non profit or an established business
- The expertise and track record of the trainer, including their experience in the sector that the client company is operating in.
Take into account these factors, and you will be able to start to draft your proposal be that for a real client or for your hypothetical client in your assignment.
Of course if you would like me to provide a quote for your digital marketing and social media workshops, I will be happy to discuss your specific requirements and develop a proposal relevant to your business needs!
If you are reading this and are delivering training programmes in social media and digital marketing what other suggestions would you give the students for their assignment?