As I have reported on previously one of the research providers in Ireland to follow on Twitter for updates on their social networking and social messaging research in relation to Irish adoption is IPSOS MRBI.
They recently published the results for Q2 2014.
In summary this research conducted as an omnibus with 1000 respondents aged 15 and over indicates that 62 percent of Irish people are using Facebook, 30 percent are using Twitter, 26 percent are using LinkedIn, 20 percent are using Google Plus, 17 percent are using Instagram, 10 percent are using Pinterest.
You can find the full chart here with quarterly trends for social networking use in Ireland here.
They also have a report on what they call social messaging – many businesses would include some of these platforms in their overall description of social media. You can find the full data of the social messaging use report in Ireland here.
If you are discussing with your colleagues the use of social media to support your digital campaigns please take these numbers as an indication of adoption not an absolute. As I show in this article about the use of social media by bloggers in Ireland, adoption of social media channels differs by many factors including the sector you are in.
If you need help to develop your social media communications plan in a strategic way, you can contact me for a confidential mentoring session or inhouse training for your marketing team and agency to support your business objectives.