In my digital marketing programmes where I teach social media marketing I am always looking for interesting uses of brands using blogs.
This example caught my eye from the UK brand Simple® Skincare.
They have recently started a Tumblr blog focused on providing skincare advice – it’s a good choice as a blogging platform for them given the adoption of the blogging tool by younger people. They are also on the search for their first Skin Social intern.
The promotion states:
You’ll become the voice of your generation! (Well, you’ll be the go to girl for all there is to know about being kind to your skin).
You’ll be in charge of all our posts for up to 1 year with a catch up with the team every few months to check in on how you’re getting on.
You’ll be posting a minimum of 2 articles, photos, short animations or videos a week. You’ll get to share skincare news, secrets and advice that matters with loads of people.
You’ll be one of our potential young Simple® Skin Social team (which means you’ll get to try out all our products for free).
We’ll train you up in everything there is to know about Tumblr. Great training for when you’re a fully fledged Skin Intern and vlogger!
You’ll get to hang out with our Skincare Experts and ask them all your niggling skin questions.
You have to be aged 15-18 years to apply and live in the UK – so our household are not eligible despite using and loving Simple® Skincare products, we are either tool old or too young and live in the wrong country!
Applicants are invited toshare a ‘skin kind secret’ in a blog post, video, photo, short animation or even an interpretive dance before the 23rd July 2014 and interviews will take place over Skype. The video below from Zoe the beauty blogger behind Zoella who has a very popular YouTube channel in the UK provide tips on ho to enter the competition.
It certainly is an interesting approach to find a brand ambassador for their company who reflects their target audience. What interesting examples have you seen of brands using Tumblr in their influence marketing campaigns?
