If you are hosting events or conferences, using social media to promote your programme is a great way to attract visibility and potential registrations for your event.
As I will be speaking at New Media Europe about using Snapchat for business, I thought I would share four of the case studies I will be referring to. Mike Russell the founder of the conference has himself been doing a great job sharing tips over 100 days leading up the the conference. So of course I had to include him in my series of examples of small businesses using Snapchat for marketing.
Krishna: When did you start using Snapchat?
Mike: I first started using it as a passive watcher since I discovered Cliff Ravenscraft’s Snapchat tutorial back in January 2016. I’d never taken the platform very seriously until Cliff started to talk about it. Then I started to post on Snapchat 100 days before New Media Europe.
Krishna: How do you get your inspiration for your stories especially in relation to your 100 day series?
Mike: I had the responsibility of marketing New Media Europe online in the lead to our event.
I would consider a different new media tool every single day that could help your business. Websites like Social Media Examiner and Product Hunt were a great inspiration in sparking new ideas.
I also used my own brain and divulged tactics I have used before but have never spoken about publicly.
Krishna: What were your business goals for your 100 day series?
Mike: My objectives were to increase awareness of New Media Europe and sell more tickets to the event.
Krishna: What has been the most successful way for you to build your Snapchat following over the 100 days?
Mike: Finding like-minded people based on their exact interests using the GhostCodes app has increased my following and view count on stories dramatically.
Krishna: What has been the impact of you using Snapchat for your business – what direct results have you seen from using Snapchat?
Mike: I feel like I’m closer to many of my business connections due to the fact they are just a quick message away. I’ve also grown our New Media Europe YouTube following thanks to viewers of my stories asking for a place they could re-watch some of my discoveries.
Krishna: How long does it take for you to create your story – or are you the master of the one take Snap?
Mike: About 5 minutes maximum to record. I just click and talk then apply quick text or filters.
I then render the story to a full horizontal video for YouTube which can take 10-15 extra minutes. I’m usually done within 20 minutes each day.
Krishna: What one tool or tech has been essential to you in creating and publishing your Snaps that you could not live without?
Mike: Adobe Premiere Pro has been the software I’ve used to repurpose my Snapchat story for YouTube. I even made a tutorial about it which you can watch here.
Krishna: You repurpose your stories to YouTube and then to your website – what has been the benefit in doing this for the business?
Mike: The YouTube upload is certainly worth doing. I get messages nearly every day asking me where my old tips can be found and notice new subscribers to YouTube as a result.
I used to transcribe my Snaps using Rev.com but did not notice an immediate benefit from doing this so just cut each post down to a short paragraph (the same description as on YouTube).
I was also cross posting to Facebook but didn’t feel like it was the right thing to keep reposting there. I now only post a Snapchat story on Facebook if it gets a particularly powerful response on Snapchat first.
Krishna: What is the one thing that you have learnt from using Snapchat for business that you would like to share with the audience at NME?
It’s a great place to create real engagement. Ask your audience to take a screenshot if you’re doing something important and you’ll see how engaged they are.
Most of all, have fun and be yourself!
If you would like to learn more about Jane and her stories you can follow him on Snapchat here.
Resources To Help You Grow Your Business With Snapchat
Find video and visual marketing tools to help you with your visual content marketing here.
Follow Krishna on Snapchat for visual content marketing tips.