Every week for the Live Stream Insiders Show, we review up to news stories to bring our listeners the latest live video case stories, resources and news from the works of live streaming.
Our goals is to provide a valuable resource for marketing leaders, communications professionals and business executives delivered in just 30 minutes so that they can apply the ideas we share to help them be more effective with the integration of live video into their business.
We usually cover about eight stories, so in this curation I am not only bringing you the news that we covered, but other social business, live video and digital marketing resources and tools that I think you will find of interest and assistance.
Of special interest to those of you living in the west coast of Ireland, I cover the forthcoming FREE events for the MoJoCon Fringe if you are interested in learning about mobile content creation.
I also mention at the bottom of the article how to join my NEW free accountability group for those of you just getting started with live video – you will also find a link to all my resources from the masterclass I delivered on the topic of live video at the Social Media Summit Ireland. If you need a speaker on the topic of social business and live streaming then you can schedule a conversation with me here.
I hope you find the resources I share of help for your communications planning – do let me know if you implement any of the ideas we shared in the show.

Watch the replay of the Live Stream Insiders Show for 23 April 2017
Featured News Stories Covered In The Show
Deaths on ‘Facebook Live’ are a suggested search result on Google.com
I checked the results for Google.co.uk which are somewhat similar, though these types of suggested results do not seem to currently appear for Google.ie search results.
It seems as though from a search perspective, Facebook Live has an online reputation issue to be managed.
Facebook announces it is reviewing their reporting processes to ensure it provides a safer environment for users
Eyetok a mobile live streaming tool for crowdsourcing content
You are also able to re-stream, post or embed in main social networks and digital platforms.
How to live stream to Twitter and Periscope with vMix
Flying EYE™ Drone
New product updates for Mevo the live video camera from Livestream
FREE Mojocon Fringe Events in Galway
Events are being managed by partners so you will need to check to see if there are pre-booking requirements to attend.
Additional Live Stream News
What ideas does this give you for your live stream content plan on Facebook?
GoPro launches Fusion
It will enable you to shoot in 5.2K30 and use OverCapture, a way to record moments in all directions and then go back and choose the composition you want.
Facebook’s new 360 cameras bring exploration to live videos
3D printed Insta360 Nano tripod adapter
The only problem is that is you do not have it attached to your phone which you can then connect to a tripod with an adapter, there is no way to use the camera without purchasing a separate tripod adapter – personally, I think it would be great if were shipped with one.
However thanks to a member of the Insta 360 Facebook Group, I discovered there is a way to have a tripod/selfie stick adapter created by 3D printing which you might want to check you if you too want a way to secure your 360 camera when taking photos or live streaming. Used with a remote you can even position yourself not to be seen in the video!
Have you tried live streaming to YouTube through the YouTube app yet?
Facebook launches beta of Spaces a social VR platform
YouTube Live is gaining ground on Twitch for live video
- Live streaming video will further accelerate streaming videos overall share of internet traffic. Streaming video accounts for over two-thirds of all internet traffic, and this share is expected to jump to 82% by 2020, according to Cisco’s June 2016 Visual Networking Index report.
- Live video’s value comes from its unique ability to add an authentic human element to digital communications. As a result, brands are leveraging three main streaming methods to connect with their viewers: tutorials, product launches, and exclusive and behind-the-scene footage
- Advertisers will continue to invest heavily in online video, especially as live streaming video gains traction. Already in the US, digital video ad revenue reached $7.8 billion in 2015, up 55% from 2014, according to figures from the Internet Advertising Bureau
- While live streaming is still in its early stages, brands are leveraging micropayments, mid-roll video ads and direct payments from social platforms, to monetize their live streaming videos
- The success of live streaming video hinges on brands overcoming a lack of measurement standards in the space, as well as changes in social media sites’ algorithms that affect what content users see.
Live tech shows perform so well on Facebook Live publishers are investing in them
The Philadelphia Archdiocese embraces Facebook Live
Free And Low Cost Digital Tools You Can Use
- If you are using influencer marketing in your business, a new Twitter search tool has been released called Tweeple Search.
In the Infuencer search mode they search for your query/keyword in article content people have shared rather than in the bio text as other platforms do. You can even see the list of article URLs they’ve shared.The results are ranked by the number of shares those articles got.
With Tweeple Search you will be able to:
-Find target audience or influencers in any domain sorted by follower count
-Analyse your competitor’s Twitter followers to understand their marketing patterns
-Compare different Twitter accounts to see what they have in common and how they differ
-Find Twitter influencers based on keywords in popular content they share.
- If like me you are really passionate about creating audio content on the move, check out the platform Ense.
Using their Android or iOS app you can easily record an audio message and post it to specific people you share the link to or publically through social media channels.
It is easy to use and I like the fact you can delete files, though I would be nervous about some of the content that is being posted there anonymously which you may not want to have your brand associated with.
- If you are looking for a low cost tool to create you a ‘logo’ for a project check out Logaster. I can certainly see how some small businesses or entrepreneurs could put this to use as they even have a free service for a logo you can use on the web.
- Apple has made the GarageBand and iMovie apps as well as the iWork suite available free for all users. This article in iDownload blog gives you links to all the free apps.
If you now have an iPhone and have not tested iMovie for editing of your video content perhaps now is the time to try – many professional mobile journalists who work for major news publications use it all the time.
Get 5 lifetime business licenses for Filmora for US$49
New Live Stream Resources From Krishna
NEW Live Stream Resources And Tips For Getting Started with Live Video
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