As you will probably be aware if you read my content or have heard me speak in person or on live stream events or podcasts, a topic I am particularly passionate about is the issue of disclosures – or more to the point non-disclosures – by bloggers and social media influencers.
I see this increasingly in Facebook Groups where people post links to resources but fail to disclose they are an affiliate. I’ve noticed some very well know US social media experts do the same in their news letters and social media posts. I am particularly surprised by people in the US failing to disclose, given the strong approach the FTC have taken in recent years.
So I am delighted to see that the PRII is taking a lead on this issue in Ireland for PR and communications professionals with developing a code of conduct and a forthcoming event they are hosting.
I should add that I have been teaching and leading the PRII Certificate in Social Media Communications for almost ten years and in my workshops I always cover influence marketing and disclosures.
The event will be a panel discussion on what PR professionals need to be aware of when it comes to working with social influecners, and will explore the ethics of influencer marketing and what metrics you can consider including in your communication plans.
The event takes place on 4 October 2016 at the PRII Offices at 6:30pm with registration and a drinks reception. The cost to attend is €10 for members and €40 for non-members. You can book your place through the events page on the PRII website.