Social Media Measurement: the ROI of your social media plan
via youtube.com
When I start my social media seminars, one of the first things I cover is defining the goals and metrics for your social media communications plan.
Here is a great video that shares some of the best known case studies on the social web and what the impact of the social media programme has been for their brand, product or service.
What do you measure and track when it comes to social media monitoring?
