Are you ready for the global 'Portfolio Night' - the world’s largest simultaneous advertising portfolio review event taking place on 20 May 2010 in 40 cities across the globe?

In Ireland the first ever 'Portfolio Night' is taking place in Dublin and is being hosted by JP Donnelly and the team at Ogilvy where young creative talent will have the opportunity to have their portfolio reviewed by some of the countries leading Creative Directors. It's a great way for the advertising industry and new emerging creative talent to meet each other.

Tickets for Dublin Portfolio Night 8 cost just €20.

Find all the details about 'Portfolio Night' at http://portfolionight.com/8/tickets-faqs/faqs#10

Find out more about the Irish 'Portfolio Night' at http://www.facebook.com/event.php?eid=118237374873868&ref=mf

As we previously described, the new system serves up ads based on keywords in Twitter search queries.

Promoted Tweets will appear at the top of the search results page, with small text indicating they were sponsored. The Times piece notes that companies could use this to combat negative tweets (they can place a positive tweet at the top of the page)

A Promoted Tweet isn’t guaranteed to stay afloat for a long time — if the tweet isn’t tracking well in terms of replies, clicks, and a number of other metrics Twitter is calling “resonance”, it will be pulled, and the advertiser won’t pay for it.

One ad will be shown at a time

Initial ad partners include Best Buy, Virgin America, Starbucks, and Bravo

Advertisers will be paying on a CPM basis initially, with plans to adjust the model once Twitter can better gauge how people are engaging with Promoted Tweets

So the long awaited news about the Twitter Advertising platform was covered yesterday in a number of online publications with the announcement from twitter expected today. (The above excerpt was from TechCrunch.com)

The programme is apparently going to be called 'Promoted Tweets', will mean that adverts will show up Twitter users search for keywords that the advertisers have bought to link to their ads and that in a later development, Twitter plans to show promoted posts in the stream of Twitter posts, based on how relevant they might be to a particular user.

According to comScore, Twitter.com had 22.3 million unique visitors in March 2010, up from 524,000 a year ago, excluding the millions of people who use third party applications to use Twitter.

The adverts will mean that as a business you will be able to insert messages about your products or services into the stream of real-time conversation.

In the New York Times there is a quote from Starbuck VP of brand, content and online Chris Bruzzo who comments “When people are searching on Starbucks, what we really want to show them is that something is happening at Starbucks right now, and Promoted Tweets will give us a chance to do that.”

Initially it is anticipated that you will will pay per thousand people who see promoted posts.

The interesting question for me is will we ignore the ads as some of us do on Facebook and in Google search results?

I wonder what the first ad insert in Twitter will be that I see today?

For additional coverage check out the following articles:

In AdAge 

In the New York Times

UPDATE

Here is the official Twitter Announcement of 13 April

The Marketers' Internet Ad Barometer, forecasts that online ad spend across Europe will grow even more rapidly in 2011 with budgets expected to grow by 15% year-on-year.

 

This forecast by the European Interactive Advertising Association - which counts AOL, BBC, MTV, eBay and Conde Nast as members - will raise hopes that marketers are beginning to regain confidence and increase their budgets across the board.

 

EIAA also found that while TV ad spend may be under pressure, websites such as ITV.com that offer programmes online are starting to catch on with marketers.

The Guardian goes on to report that in 2010 there is a predicted 7.6% year-on-year increase across Europe.

The research, conducted with senior marketing executives across nine European markets.

Some 33% of the advertisers reported that they are increasing spending on online video advertising and about 20% of respondents stated that their spend on mobile advertising was increasing.

I can not find the current research posted on the website of the European Interactive Advertising Association online at the time of writing this article. You can however find their previous research here.

What are your plans for 2010 - will you be increasing money spent or other resources with online advertising?

Is that with Facebook ads, Google pay per click, online video or banner advertising?