How do you communicate to prospective clients how you differ from your competitors?
You can listen to my thoughts that I recorded on SoundCloud today.
This clearly is a fine line that we must tread.
Some organisations build their reputation on being confrontational.
This weekend I noticed a full page advert in one of our national broadsheet newspapers – The Irish Times – and the advert was placed by the national radio station Newstalk.
Their advert was aimed at making a point about their standards of journalism and how they differ from RTE our national broadcaster who operates acriss both radio and TV.
It references a Tweet that had been aired on RTE at the time of the irish Presidential elections.
On Friday The Irish Times reported:
RTÉ has formally admitted it broadcast a bogus tweet concerning presidential candidate Seán Gallagher during the crucial final television debate between candidates last year.The State broadcaster has told the Broadcasting Authority of Ireland (BAI) the provenance of the tweet read out on the show was inaccurate, according to correspondence seen by The Irish Times . RTÉ also says it has expressed its regret over the broadcast of the tweet, though it is resisting Mr Gallagher’s claim that it failed to broadcast corrective information when it could have.
You can see the advert here:
What do you think of the Ad? Would you take a similar approach for your business?