How do you communicate your differentiation?

How do you communicate to prospective clients how you differ from your competitors? You can listen to my thoughts that I recorded on SoundCloud today. How do you differentiate yourself from your competitors by KrishnaDe This clearly is a fine line that we must tread. Some organisations build their reputation on being confrontational. This … [Read more...]

Children’s Commercial Communications Code Public Consultation by the Broadcasting Authority of Ireland

As a parent and someone who is a marketer, here is an important public consultation that I will be paying attention to. This week the Broadcasting Authority of Ireland (BAI) launched a public consultation on how food and drink should be commercially promoted to children in the broadcast media.The public consultation is part of a review by the BAI on the … [Read more...]

Facebook Sponsored Stories – two reasons to consider using them

Have you tested Facebook sponsored stories yet?   Why should you consider Facebook Sponsored Stories versus Facebook Ads? In a recent article it was reported that Facebook’s social contextual ad formats got a 46% higher click-through than standard display ads when it reviewed Facebook Sponsored Stories ads, showing a user when a … [Read more...]