Krishna De: Insights From Ireland On Digital Marketing, Social Media And Entrepreneurship

Quick thoughts and tips about building visibility, buzz, reputation and profits - plus stuff that doesn't fit my blog 
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February 19, 2010

Coca-Cola invests in it's own digital billboards

via adage.com

Adage.com reports that last year, Coca-Cola started to roll out a group of 28 electronic billboards in 27 markets that the company owns and operates -14 feet by 48 feet LED screens.

Owning the digital bill boards will also enable Coca-Cola to offer screen time to its retail partners. Coca-Cola has also promoted charity partners on their digital billboards including rotating in messages to support The Red Cross' texting campaign to benefit Haiti.

This move will also allow Coca-Cola to get some close at hand research into what marketing messages and what frequency to change the messages along side timing of messages works most effectively for their campaigns.

Have you seen a Coca-Cola digital billboard yet?

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Filed under  //   Branding and Design   Digital Marketing   marketing  

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December 7, 2009

Nestle Kit Kat biscuits - helping 'break' the poverty trap of Ivory Coast Farmers
via news.bbc.co.uk

Did you know that Nestle Kit Kat is Britain's biggest selling biscuit with about 1 billion sold each year?

Following a move by Cadbury's Dairy Milk which is the UK's best selling chocolate bar and which became Fairtrade certified in March 2009, Nestle Kit Kat becoming certified will mean that 6,000 farmers in West Africa will get a better price for their cocoa which in turn should impact on their livelihood for them and their families.

The biscuit, with the poplar tag line 'have a break have a Kit Kat' will be giving the farmers a break - or at least a chance of escaping from poverty as they will get a guaranteed minimum price plus a premium of more than £100 a tonne with the Fairtrade agreement.

What a great example of how western brands can do social good.

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Filed under  //   Branding and Design   marketing   Social responsibility  

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August 30, 2009

Websites to inspire

via designshack.co.uk

I have been planning for a new website for our Biz Growth Media services providing digital and social media services to clients.

As always I have great intentions to look at this over a weekend and when your business is online and you talk and speak about brand engagement the visual impact is even more important. So I now have a long list of what I do and don't want on the new site.

However maybe less is more. Here is a post with 35 minimalist websites (thanks to John Bell @jbell99 on Twitter).

Definitely worth bookmarking. Check out the designs here.

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Filed under  //   Branding and Design  

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