Checking out the Guardian.co.uk website on the front page of their online newspaper is an advert placed by Greenpeace against Nestle.

The debate has been raging online and especially at Facebook on the Nestle Facebook Page about the stance they have taken about the use of palm oil in their products. Greenpeace are now using banner advertising to raise the visibility of their campaign.

You can aslo see a video from The Telegraph website (link in resources section) where the Greenpeace campaigners scale the headquarters of the Nestle head office last week and stage a protect outside the building - how on earth did the Nestle Security Department not manage to stop the protesters scaling their head office?

This is an interesting case study of 360 communications - across online and offline channels - to raise visibility of a cause.

ADDITIONAL RESOURCES

Here is an article about the current issue on the Guardian website on 19 March: http://www.guardian.co.uk/sustainable-business/nestle-cargill-palmoil - Greenpeace also had a banner advert on this page).

Here is a link to the Facebook Page for Nestle - currently with over 93,000 fans:
http://www.facebook.com/pages/Nestle/24287259392?sid=d77adce9f6a569d12efdc82b...

Here is the response by Nestle on their media page: http://www.nestle.com/MediaCenter/MediaCenter.htm

Here is the microsite for the Greenpeace campaign: http://www.greenpeace.org.uk/files/po/b-index.html

Here is an article on CNET about the activity on the Nestle Facebook page: http://news.cnet.com/8301-13577_3-20000805-36.html

Here is an article on the BBC website about the protests by Greenpeace campaigners at Nestle plants last week: http://news.bbc.co.uk/2/hi/uk_news/england/8572062.stm

Here is the link to the video and an article on The Telegraph website about the protest last week at the Nestle headquarters - http://www.telegraph.co.uk/earth/earthvideo/7464768/Orang-utan-Greenpeace-pro...

This will make an interesting case study for my next social media communications programme for PR and communications professionals.

Adage.com reports that last year, Coca-Cola started to roll out a group of 28 electronic billboards in 27 markets that the company owns and operates -14 feet by 48 feet LED screens.

Owning the digital bill boards will also enable Coca-Cola to offer screen time to its retail partners. Coca-Cola has also promoted charity partners on their digital billboards including rotating in messages to support The Red Cross' texting campaign to benefit Haiti.

This move will also allow Coca-Cola to get some close at hand research into what marketing messages and what frequency to change the messages along side timing of messages works most effectively for their campaigns.

Have you seen a Coca-Cola digital billboard yet?

Did you know that Nestle Kit Kat is Britain's biggest selling biscuit with about 1 billion sold each year?

Following a move by Cadbury's Dairy Milk which is the UK's best selling chocolate bar and which became Fairtrade certified in March 2009, Nestle Kit Kat becoming certified will mean that 6,000 farmers in West Africa will get a better price for their cocoa which in turn should impact on their livelihood for them and their families.

The biscuit, with the poplar tag line 'have a break have a Kit Kat' will be giving the farmers a break - or at least a chance of escaping from poverty as they will get a guaranteed minimum price plus a premium of more than £100 a tonne with the Fairtrade agreement.

What a great example of how western brands can do social good.

I have been planning for a new website for our Biz Growth Media services providing digital and social media services to clients.

As always I have great intentions to look at this over a weekend and when your business is online and you talk and speak about brand engagement the visual impact is even more important. So I now have a long list of what I do and don't want on the new site.

However maybe less is more. Here is a post with 35 minimalist websites (thanks to John Bell @jbell99 on Twitter).

Definitely worth bookmarking. Check out the designs here.