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When selfies are inappropriate for marketing and when they can negatively impact your online reputation

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When selfies are inappropriate for marketing and when they can negatively impact your online reputation

The ability to monetise selfies has become the focus of some marketing campaigns in recent months, but is there a time when it is inappropriate to publish selfies? I certainly believe so. And so it seems does the White House. Earlier this week Boston Red Sox  player David Ortiz took a selfie with President Obama and it appears this was part of a … [Read more...]

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As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

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