I have to declare I am not someone who likes to be categorised as a ‘type’ when it comes to marketing messages so my heart often sinks when it comes to topics like ‘setting up a business for momprenuers’, or ‘marketing to women‘ (yes I know I have even spoken at conferences on this topic).
So when I hear of events like the ‘Over 50′s Show’ which I remember driving past last year and saw most people entering the event being well over 80 years of age, my heart turns cold. There is a HUGE difference between someone aged 51 and someone aged 81 so why do they get classified as one group by marketers?
However don’t let that put you off the opportunities the 50 year old category presents and two of them are offered at the forthcoming Fingal Enterprise Week (check that link for details of an event I am speaking at on the topic of promoting your business).
Whether you are a small business and looking to market to the over 50′s or want to start up a new business and are over 50, Fingal Enterprise Week has an event for you.
The Business Of Ageing
Date: Tuesday 5 October 2012
Location: Fingal County Council Chamber, County Hall, Swords.
Facilitator: Orlaith Blaney, CEO McCann Erickson Advertising
Our population is ageing – the last census showed that the number of over 65′s has increased
14% in the last 5 years and this trend will continue.
There are many opportunities arising for local businesses from an ageing population and this event will explore how you can explore commercial opportunities among older consumers.
Speakers will include representatives from Tesco Ireland and the Ageing Well Network.
National 50+ Enterprise Day – Succeeding in Your Start-Up
Date: Friday 5 October, 2012
Location: Crown Plaza Hotel, Blanchardstown
Investment: €25.00 per participant (incl lunch)
Facilitator: Declan Byrne, Innovo Training and Development
Are you over 50 and starting your own business or thinking about it? If so this event is not to be missed.
The day will provide you with tips on how to be a more effective Manager, how to finance your business and how to plan your exit strategy.
Register to attend these event with Fingal County Enterprise Board.