50:50 Business opportunities at Fingal Enterprise Week


I have to declare I am not someone who likes to be categorised as a ‘type’  when it comes to marketing messages so my heart often sinks when it comes to topics like ‘setting up a business for momprenuers’, or ‘marketing to women‘ (yes I know I have even spoken at conferences on this topic).

So when I hear of events like the ‘Over 50′s Show’ which I remember driving past last year and saw most people entering the event being well over 80 years of age, my heart turns cold. There is a HUGE difference between someone aged 51 and someone aged 81 so why do they get classified as one group by marketers?

However don’t let that put you off the opportunities the 50 year old category presents and two of them are offered at the forthcoming Fingal Enterprise Week (check that link for details of an event I am speaking at on the topic of promoting your business).

Whether you are a small business and looking to market to the over 50′s or want to start up a new business and are over 50, Fingal Enterprise Week has an event for you.

The Business Of Ageing

Date:  Tuesday 5 October 2012
Time: 2.00pm-5.00pm
Location: Fingal County Council Chamber, County Hall, Swords.
Investment: FREE
Facilitator: Orlaith Blaney, CEO McCann Erickson Advertising


Our population is ageing – the last census showed that the number of over 65′s has increased
14% in the last 5 years and this trend will continue.

There are many opportunities arising for local businesses from an ageing population and this event will explore how you can explore commercial opportunities among older consumers.


Speakers will include representatives from Tesco Ireland and the Ageing Well Network.


National 50+ Enterprise Day – Succeeding in Your Start-Up


Date: Friday 5 October, 2012
Time: 9:00am-5:00pm
Location: Crown Plaza Hotel, Blanchardstown
Investment: €25.00 per participant (incl lunch)
Facilitator: Declan Byrne, Innovo Training and Development

Are you over 50 and starting your own business or thinking about it?  If so this event is not to be missed.

The day will provide you with tips on how to be a more effective Manager, how to finance your business and how to plan your exit strategy.

Register to attend these event with Fingal County Enterprise Board.


All Talk 4 October 2012, Fingal Enterprise Week


Are you looking to promote your small business and are based in the Dublin area a ‘must attend’ event taking place in the next week is Fingal Enterprise Week – they have a terrific schedule of events planned.

I am delighted to be one of the speakers at an event called “All Talk – How to get your Business Message to the Outside World“.

The details are as follows:

Date: Thursday October 4, 2012
Time: 09.00am-12:00pm
Location: Radisson Hotel, Dublin Airport
Investment: Free

The agenda includes:

  • Professor Damien McLoughlin, Smurfit Business School discussing Marketing Strategies for SME’s

  • Al Dunne and Breda Brown of Unique Media on excellence in public relations

  • Krishna De who will cover how to make social media work for your business

  • A panel discussion with Siobhan O’Connell of Business Plus, Eaine O’Regan of the Sunday Business Post, John Kierans of The Irish Daily Mirror and Margaret E. Ward of Clear Ink about how to get your message infront of the media.

Remember this is a free event to attend but you must book your place in advance.

If you do attend be sure to say hello. You can follow the whole weeks events on Twitter #FEW2012


Social Media In HR European Summit 27-28 September 2012, Dublin


Are you an HR professional or internal communications professional looking for ways to integrate social technologites to help you deliver your people strategy and enhance employee engagement? Is your organisation on a quest to evolve into a social business?

Then take a look at the event being hosted this week in Dublin focused on Social Media in Human Resources (I’m fortunate to have been invited to Chair day one of the conference).

I only wish social technologies we as easily available to me when I was SVP Human Resources as I know they would have been a great enabler to the business performance of the organisations I was fortunate to work in.

I do meet many HR and communications professionals through my work, however the focus of using social media in HR and internal communications often seems to start and end with recruitment. As does the belief that the employer brand is all about recruitment – rather than the fact the employer brand has a role to play across the whole employment lifecycle.

So I was delighted to see that the conference is covering more than social media for resourcing and recruitment.

Here are some of the topics that will be covered in the “Social Media in HR Summit”:

  • From ‘Traditional’ to ‘Social’ Recruitment, with Alfredo Donati, GTS Group Dublin, A Lufthansa Company
  • Talent Brand Ambassadors: The Human Face of your Organisation with Jean-Marc Mickeler, Deloitte, France

  • Guidelines of SNSs Usage within and Organisation – The Need for Compliance with Dan Manolescu,European Commission (Data Protection Officer‘s Office, Belgium

  • How HR Professionals And Organisations can and should use Social Networks & Digital-Virtual Technologies Individuals with Carrie Corbin, AT&T, USA.

You can find the full agenda for the “Social Media in HR Summit” below or if you can not view it here you can find and download the agenda on SlideShare.


The event organisers have also generously offered members of my community a substantial 50 percent discount if you decide to book a place – please note I am not receiving affiliate or referral – it is simply a discount for you.

To book your place make sure you contact Victoria Szoboszlai and make sure she knows you found out about the event through me and she will apply the discount for you:


Details of the “Social Media in HR Summit” are also on the Fleming Europe website. Be sure to introduce yourself if you do attend the event.




When Search Meets Social

This week, the Irish Internet Association hosted an event in Dublin about the intersection of search engine marketing and social media.

Here is a summary of the Tweets from the event with some resources listed that were referenced.

thank you to all those who posted Tweets from the event.


[View the story "When Search Meets Social" on Storify]

Run The Barefoot Mile At Leopardstown Racecourse 16 August 2012, Dublin


If you got the bug for fitness watching the Olympics over these past few weeks, you might be interested in an unusual event being hosted by Athletics Ireland in association with Leopardstown Racecourse this evening 16  August 2012, which is also the final evening of the Leopardstown Summer Music and Racing Festival.

The event will take place after the final horse race of the evening and The Barefoot Mile will be run on an accurately measured grass course.

The race is a mixed race, open to men and women of all standards with cash prizes for the first three men and women of €300, €200 and €100.

So if you want to experience the freedom of running barefoot over the classic distance of a mile head on down to Leopardstown Racecourse – only entry has closed but you can register in person – the entry fee is €20 and includes entry to the Barefoot Mile, access to the horse racing and to the Saw Doctors in concert and you even get an event t-shirt.

Horse racing begins at 4.50pm and the Barefoot Mile takes place just after 8pm.

Does your company have the brightest IT crowd?


Here is a terrific opportunity to show your IT smarts AND win some euro’s.

Cpl is holding a general knowledge table quiz on the 20 of June 2012 in the Ballsbridge Hotel Dublin and are inviting organisations to have members of their IT team participate with a chance to win €4,000! (1,000 per team mate)

Entry for the quiz is free other than a small donation to Cpl’s charity of the year; the LauraLynn Children’s Hospice Foundation.

I hear there will also be spot prizes given throughout the night.

Here is the low down:

  • All 4 team members must come from the same company and all must be in an IT role
  • No more than 3 teams per company can enter
  • All members must be on LinkedIn to verify the company they work for
  • A maximum of 100 teams can take part on the night.

In order to register your team, simply complete the registration form (pdf) with the necessary details and submit it directly or email it to amy.wright@cpl.ie.

#TruDublin3 the unconference for Human Resource Professionals and Recruiters, 16-17 May Dublin


If you have not heard about #truDublin and you are in the role of recruitment, talent management or human resources, then take a moment to read a little about these terrific events. You will have seen me tweeting about it over the last few weeks.

#truDublin is one of a series of global events spearheaded by Bill Boorman and facilitates the profession coming together to discuss and share insights and trends.

I was fortunate to be able to attend the first #truDublin in May last year but missed the November 2011 event due to my diary commitments.

What is particualrly impressive is that the event has gone from strength to strength and this forthcoming event now spans two days – there are a limited number of one day tickets available.

Date: 16-17 May 2012

Location: The Sycamore Club, Temple Bar, Dublin 2

How to book your place: Book online

Unlike other conference you may have attended recently there are four simple rules:

1: No PowerPoint (or KeyNote, or Prezi…)

2: No Presenting

3: No Name Badges (Just ask!)

4: No Pitching.

This means that the discussion leaders for the topics are there to share briefly their experience (with an introduction to their topic of no more than five minutes)  but their main role is to facilitate the discussion.

For the remaining 55 minutes of the session, anyone can contribute, offer an opinion, ask questions, tell a story or even direct the conversation into a brand new topic.

Take a look at the current agenda of discussion tracks – you will see from looking at the speakers it reads like a ‘who’s who’ of recruitment with facilitators from Eircom, Google, Oracle, Zynga and recruitment firms including Monster, BrightWater, CPL, LinkedIn, Hays and Sigmar.

Current Agenda #truDublin 16 May 2012


Current Agenda #truDublin 17 May 2012


The event would not be taking place without the fantastic support and energy of Johnny Campbell the founder of Social Talent. If you are not following him and are in the business of talent management in your company on Twitter you must – he is a great source of top tips in the new world of resourcing and his company also delivers great social recruiting workshops in Ireland and the UK if you are looking to build the capability of your people in social recruiting.

By the way – if you want to become more actively involved in #truDublin than as a participant in the sessions, if you’re interested in leading a track or sponsoring truDublin, don;t hesitate to contact holly@socialtalent.co.

I will be attending the afternoon of both days – I just wish my diary were not so full of great meetings and events this week so I could be there for the full two day session – I’m delighted that Johnny approached me to facilitate a session titled “Everyone in Recruitment is a Marketeer”. I look forward to hearing your thoughts on the subject if you join that discusstion track.

Sales 2020: The Future of Selling, The Sales Institute Of Ireland Annual Conference 2012


If you have not already registered to attend, there is still time to book your place at the annual conference for the Sales Institute of Ireland which takes place this week.

In summary, here are the details:

Date of Event: 16 May 2012

Time: 7.30am- 2.30pm

Venue: The Burlington Hotel, Dublin

Investment: EUR 225 (Non-SII Members: EUR 325)

How to book: Book your place online

The theme this yearf is “Sales 2020 – The Future of Selling” and the conference will feature different perspectives on new market dynamics and developments in communications and technology which are changing the business environment for sales professionals.

The speakers include:

  • Ireland – The Comeback Economy – Frank Ryan, CEO, Enterprise Ireland
  • The Changing Sales & Distribution of Financial Services Products – Pat O’Brien, CEO, Liberty Insurance
  • Reports of the Death of the Salesman have been Greatly Exaggerated – Dr. Susi Geiger, Director of Research & Innovation, UCD Business School
  • The Changing Face of FMCG Retailing – Malachy Hanberry, Sales & Retail Advisory Services Director, BWG Foods
  • Creating a Commercially Effective Sales Team for the Future – Ciaran Budds, Commercial Effectiveness Director, Diageo Ireland

  • Social By Design – Rick Kelley, Sales Director EMEA, Facebook

  • Social Ka-ching! – What has, should and can social change about selling? – Leo Ryan, Group Head of Social@Ogilvy, London

  • The Importance of Technology, Mobility and Social Media in Driving Successful Sales Performance Orla Sheridan, Consumer Channel Group Director, Microsoft Ireland

The National Cloud Computing Conference, 25 April 2012, Dublin


Here is a terrific event taking place on 25 April 2012 – a free event about cloud computing – The National Conference on Cloud Computing and Commerce.

The conference speakers include Paul Rellis (Managing Director, Microsoft Ireland), Colm Lyon (CEO, Realex), Mark Kellett (CEO, Magnet Networks) and Sean O’Sullivan (SOS Ventures).

The event is free to attend and takes place from 2-6pm at Dublin City University and is supported by Techspectations and the new Irish Centre for Cloud Computing and Commerce both located at DCU Business School, sponsored by Microsoft Ireland.

Register to participate here http://www.nc4.ie/register-free

I only wish I could attend but I am in Cyprus speaking about content marketing and social media to B2B companies.

If you are not sure how Cloud Computing is relevant to your business, I encourage you to clear your diaries or have a team member attend.

If you are not able to attend follow the Twitter Hash tage #NC4

Senior Entrepreneur Programme – Start your own business course for the over 50′s


You are never too old to be an entrepreneur!

Exploring the Wicklow County Enterprise Board Website for information about their forthcoming digital marketing programme the following event caught my attention.

Programme: 2 day residential programme – download a PDF of the programme here

Location: Killeshin Hotel, Portlaoise, Co Laois

Date: 8-9 May 2012

Objectives: The aim of this interactive 2 day residential workshop is to give entrepreneurs aged 50+ the opportunity to develop a business plan to guide the establishment of their new business.

It is suitable for those with an idea, on which they would like to base a new business, who would like assistance in taking their idea from concept to commercial reality.

Programme Objectives:

- To assess the feasibility of their business idea
- To undertake market research
- To develop an action based marketing plan
- To acquire the knowledge to complete 1 – 3yr sales and expenditure projections
- To develop practical skills for achieving their projected sales targets
- To understand how to manage cash flow in their business
- To identify the amount of capital required to start their business
- To gain awareness of the supports available to new businesses
- To identify appropriate exit strategies.

Cost: €75 to include all training material, food and accommodation (single occupancy) in the hotel.

How to apply: You can book online or over the phone 0404 30800

You must be aged 50 or over and have an idea for a business that you want to start.

My Personal Perspective

I think this ‘Start Your Own Business for Seniors’ programme is a great initiative though I do wonder how people will feel signing up for a programme for the ‘over 50′s’?

Perhaps it is just me, but the older I get the less I want to be stereotyped.

I know that the idea of going to an ‘over 50′s event’ as are hosted by Senior Times would be enough to make me stay away (I’m not in that age group yet!).

In my experience, there are significant genrational differences between the young baby boomers (born 1964-1946) who are closer to Gen X in many respects for example in relation to the use of the Intenet versus those of the Silent Generation (born 1925-1945) use as we can see from this research by Pew Internet study. I wonder if that is being taken into account when developing the programme?


What do you think about the title of the programme – how would you feel being called a ‘senior’ if you were just turned 50 years of age?

I hope that people will be encouraged to register for the programme and not let the ‘title’ put them off.

I would be interested to know what research was done before naming the programme though – and if there are insufficient registrations perhaps a bit of a brand makeover would be in order?