50:50 Business opportunities at Fingal Enterprise Week


I have to declare I am not someone who likes to be categorised as a ‘type’  when it comes to marketing messages so my heart often sinks when it comes to topics like ‘setting up a business for momprenuers’, or ‘marketing to women‘ (yes I know I have even spoken at conferences on this topic).

So when I hear of events like the ‘Over 50’s Show’ which I remember driving past last year and saw most people entering the event being well over 80 years of age, my heart turns cold. There is a HUGE difference between someone aged 51 and someone aged 81 so why do they get classified as one group by marketers?

However don’t let that put you off the opportunities the 50 year old category presents and two of them are offered at the forthcoming Fingal Enterprise Week (check that link for details of an event I am speaking at on the topic of promoting your business).

Whether you are a small business and looking to market to the over 50’s or want to start up a new business and are over 50, Fingal Enterprise Week has an event for you.

The Business Of Ageing

Date:  Tuesday 5 October 2012
Time: 2.00pm-5.00pm
Location: Fingal County Council Chamber, County Hall, Swords.
Investment: FREE
Facilitator: Orlaith Blaney, CEO McCann Erickson Advertising


Our population is ageing – the last census showed that the number of over 65’s has increased
14% in the last 5 years and this trend will continue.

There are many opportunities arising for local businesses from an ageing population and this event will explore how you can explore commercial opportunities among older consumers.


Speakers will include representatives from Tesco Ireland and the Ageing Well Network.


National 50+ Enterprise Day – Succeeding in Your Start-Up


Date: Friday 5 October, 2012
Time: 9:00am-5:00pm
Location: Crown Plaza Hotel, Blanchardstown
Investment: €25.00 per participant (incl lunch)
Facilitator: Declan Byrne, Innovo Training and Development

Are you over 50 and starting your own business or thinking about it?  If so this event is not to be missed.

The day will provide you with tips on how to be a more effective Manager, how to finance your business and how to plan your exit strategy.

Register to attend these event with Fingal County Enterprise Board.


All Talk 4 October 2012, Fingal Enterprise Week


Are you looking to promote your small business and are based in the Dublin area a ‘must attend’ event taking place in the next week is Fingal Enterprise Week – they have a terrific schedule of events planned.

I am delighted to be one of the speakers at an event called “All Talk – How to get your Business Message to the Outside World“.

The details are as follows:

Date: Thursday October 4, 2012
Time: 09.00am-12:00pm
Location: Radisson Hotel, Dublin Airport
Investment: Free

The agenda includes:

  • Professor Damien McLoughlin, Smurfit Business School discussing Marketing Strategies for SME’s

  • Al Dunne and Breda Brown of Unique Media on excellence in public relations

  • Krishna De who will cover how to make social media work for your business

  • A panel discussion with Siobhan O’Connell of Business Plus, Eaine O’Regan of the Sunday Business Post, John Kierans of The Irish Daily Mirror and Margaret E. Ward of Clear Ink about how to get your message infront of the media.

Remember this is a free event to attend but you must book your place in advance.

If you do attend be sure to say hello. You can follow the whole weeks events on Twitter #FEW2012


Social Media In HR European Summit 27-28 September 2012, Dublin


Are you an HR professional or internal communications professional looking for ways to integrate social technologites to help you deliver your people strategy and enhance employee engagement? Is your organisation on a quest to evolve into a social business?

Then take a look at the event being hosted this week in Dublin focused on Social Media in Human Resources (I’m fortunate to have been invited to Chair day one of the conference).

I only wish social technologies we as easily available to me when I was SVP Human Resources as I know they would have been a great enabler to the business performance of the organisations I was fortunate to work in.

I do meet many HR and communications professionals through my work, however the focus of using social media in HR and internal communications often seems to start and end with recruitment. As does the belief that the employer brand is all about recruitment – rather than the fact the employer brand has a role to play across the whole employment lifecycle.

So I was delighted to see that the conference is covering more than social media for resourcing and recruitment.

Here are some of the topics that will be covered in the “Social Media in HR Summit”:

  • From ‘Traditional’ to ‘Social’ Recruitment, with Alfredo Donati, GTS Group Dublin, A Lufthansa Company
  • Talent Brand Ambassadors: The Human Face of your Organisation with Jean-Marc Mickeler, Deloitte, France

  • Guidelines of SNSs Usage within and Organisation – The Need for Compliance with Dan Manolescu,European Commission (Data Protection Officer‘s Office, Belgium

  • How HR Professionals And Organisations can and should use Social Networks & Digital-Virtual Technologies Individuals with Carrie Corbin, AT&T, USA.

You can find the full agenda for the “Social Media in HR Summit” below or if you can not view it here you can find and download the agenda on SlideShare.


The event organisers have also generously offered members of my community a substantial 50 percent discount if you decide to book a place – please note I am not receiving affiliate or referral – it is simply a discount for you.

To book your place make sure you contact Victoria Szoboszlai and make sure she knows you found out about the event through me and she will apply the discount for you:


Details of the “Social Media in HR Summit” are also on the Fleming Europe website. Be sure to introduce yourself if you do attend the event.