Krishna De: Insights From Ireland On Digital Marketing, Social Media And Entrepreneurship

Quick thoughts and tips about building visibility, buzz, reputation and profits - plus stuff that doesn't fit my blog

Widgety goodness from Audioboo and why you should consider using Audioboo to send audio content to Twitter

 

Listen!

Mashable had an article recently about how to send audio messages to Twitter.

On reading the article I was compelled to leave a comment as I didn't think the author had done justice to the full capabilities of Audioboo. You can listen to my podcast about this above - of course using Audioboo.

Here is what I said in my comments:

I know your article covers tools where you don't need a phone so I would also suggest exploring http://www.ipadio.com. ('If it is about only sending your audio to Twitter, iPhone users may also want to check out http://www.tweetmic.com.)

As someone who produces podcasts and uses online audio a lot it's great to see that the recording and publishing of content is becoming easier. I have used many different services including Utterli which was a great tool but unfortunately is no more.

I think a fundamental difference for http://www.Audioboo.fm is that they have enabled cross posting to Twitter, Facebook (including Facebook Pages), Posterous, FriendFeed and Tumblr at the moment. You can take the embed code and add it to your website and your blog.

Audioboo.fm is available for the Android and the iPhone and you could also upload content direct. Each time you post content you also have the opportunity to tag it with key words and add an image.

You can also send your podcasts to iTunes and encourage your community to subscribe to your content there.

With some of the users of Audioboo including the BBC, the Guardian Newspaper, Audioboo is certainly worth checking out if you want to add an audio message to your Tweets."

But are here are two things I did not mention:

1. If you add Twitter handle of someone in the title of your Audioboo it will mention that person in the Tweet that you syndicate to Twitter - a great way to notify them that they are mentioned in your podcast

2. There is an early release of a widget for adding to your Audioboo stream to your blog or website. See my own stream below.

 

Listen on audioboo.fm!

What is your preferred too for sharing audio to Twitter?

ADDITIONAL RESOURCES MENTIONED IN THE PODCAST

Access the discount for my forthcoming LinkedIn for Business 4 part webinar series which I am promoting using a low cost application on Facebook - check out the tab that says 'Promos'

Access my recent webinar about 7 essential tips for profitable podcasting

 

 

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Great infographic from the BBC showing the changing use of social networks across the globe

via bbc.co.uk

A great infographic from the BBC about the changing numbers of people engaging in social networks across the globe.

The data is provided by Nielsen as at June 2010.

You will see the growth in LinkedIn which now has over 70 million business people on their site - no where as big as Facebook but certainly a network that is of interest especially if you are a B2B marketer.

Want to learn more about how to use social networks as part of your marketing plan you can access my free webinars:

- about Facebook and Facebook advertising for business

- about LinkedIn for business 

P.S. make sure that you leave a valid email address when you check out the LinkedIn webinar so that you can access a discount off my forthcoming 4 week programme starting the 9 August 2010 called “LinkedIn for Business Leads and Profits”. The discount is valid until the 31 July 2010

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The Social Network movie trailer is here - will you be going to the movie when it is released?

via movies.yahoo.com

The new trailer for the 'The Social Network' the film about Facebook and it's founder Mark Zuckerberg is now launched - here's the clip from Yahoo Movies.

The film is written by Aaron Sorkin and directed by David Fincher.

I wonder what Mark thinks when he watches this - must be interesting to have a film about you!

Will you be heading to the movies to watch the film when it is released in October?

The song is Scala’s version of Creep.

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Barbie's getting ready for her Video Girl Scavenger Hunt: using Twitter and Foursquare

via alldolldup.typepad.com

Are you following Barbie on Twitter and FourSquare? If you are in San Francisco, Los Angeles, Chicago and New York you just might want to if you want to be in with a chance of winning one of the new Barbie Video Girl dolls.

She has just announced the competition on her blog.

Follow Barbie:

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Seattle Swedish Hospital Celebrates it's 100th birthday with an Abba Flash Mob

via youtube.com

Here is a great example of an alternative way to celebrate your centenary - with a flash mob.

I noticed an article at Ragan.com about the Swedish Medical Centre in Seattle celebrating the 100th anniversary of the non-profit healthcare service (funded by Swedish immigrants some 100 years ago).

On the Seattle hospital’s anniversary, employees were invited to gather for a group birthday photo and then some of the employees started to dance to Abba's 'Dancing Queen'. At the timeof writing this article the video on YouTube has had 18,851 views.

You will also find the hospital online:

On a microsite celebrating the 100th anniversary of the hospital - http://www.swedish100.org/our-first-100-years

On Twitter - http://twitter.com/swedish

On Facebook for the hospital - http://www.facebook.com/swedishmedicalcenter

On Facebook for with a lovely page celebrating the babies born at the hospital - http://www.facebook.com/swedishbabies

Facebook by numbers

Facebook continues to grow as these statistics bear out:

  • People spend over 500 billion minutes per month on Facebook

  • More than one million websites have integrated with the platform and over 150 million people engage with Facebook on external websites each month

  • The average Facebook user is connected to 60 pages, groups and events and creates 70 pieces of content themselves posted to Facebook (more than 25 billion pieces of content including web links, news stories, blog posts, notes, photo albums are shared each month on the Facebook platform

  • Facebook is truly global with 70% of Facebook users are outside the United States

  • Each  month, more than 70% of Facebook users engage with Facebook applications

  • More than one million websites have integrated with Facebook Platform - more than 150 million people engage with Facebook on external websites every month

  • Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook
  • Facebook users love mobile with more than 100 million active users currently accessing Facebook through their mobile devices and they are twice as active on facebook than non-mobile users

And for more Irish specific Facebook stats read my previous article here.

 

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Educational social games on iPhone, the web and the iPhone

via insidesocialgames.com

Have you children who love joining social networks and playing games online?

I know my children often ask to join a new social netowrk that they have seen advertised on TV. And very often they ask to use my iPhone to play games when we are in the car.

Parents and educators alike often look for warys to make learning fun.

This extensive article from InsideSocialGames.com covers a series of games you will find on the iPhone, Facebook and the web. Thankfully my children aren't on Facebook yet.

What are your children's favourite games?

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Social Networks/Blogs now account for one in every four and a half minutes online reports Nielsen Wire

 

WORLD’S* MOST POPULAR BRANDS ONLINE / April 2010
Brand

% of World’s Internet Population visiting brand

Time per person (hh:mm:ss)
Google

82%

1:21:51
MSN/WindowsLive/Bing

62%

2:41:49
Facebook

54%

6:00:00
Yahoo!

53%

1:50:16
Microsoft

48%

0:45:31
YouTube

47%

0:57:33
Wikipedia

35%

0:13:26
AOL Media Network

27%

2:01:02
eBay

26%

1:34:08
Apple

26%

1:00:28
Source: The Nielsen Company

*Global refers to AU, BR, CH, DE, ES, FR, IT, UK & USA only

 

Reach and Usage by Country / Apr 2010 (Home & Work)

Social Networking / Blog Sites
Country

% Reach of Active Users

Time per Person (hh:mm:ss)
Brazil

86%

5:03:37
Italy

78%

6:28:41
Spain

77%

5:11:44
Japan

75%

2:50:50
United States

74%

6:35:02
United Kingdom

74%

5:52:38
France

73%

4:10:27
Australia

72%

7:19:13
Germany

63%

4:13:05
Switzerland

59%

3:43:58

Source: The Nielsen Company

 

Facebook Reach and Usage by Country / Apr 2010 (Home & Work)
 
Country

% Reach of Active Users

Time per Person (hh:mm:ss)
Italy

66%

7:00:21
Australia

63%

7:45:28
United States

62%

6:43:22
United Kingdom

62%

6:19:59
Spain

57%

4:04:53
France

57%

4:33:05
Switzerland

45%

4:18:47
Germany

27%

3:42:50
Brazil

26%

1:46:50
Japan

3%

0:31:38

Source: The Nielsen Company
via blog.nielsen.com

Three of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia) and the world now spends over 110 billion minutes on social networks and blog sites.

In other words this means that 22 percent of all time online (or one in every four and half minutes) is spent on blogs or social networks.

NielsenWire report that for the first time ever, social network or blog sites are visited by three quarters of global consumers who go online, with the numbers of people visiting these sites increased by 24% over last year.

The average visitor spends 66% more time on these sites than a year ago, almost 6 hours in April 2010 versus 3 hours, 31 minutes last year.

NielsenWire go on to report that Facebook’s reach is the greatest in Italy, capturing two-thirds of the active unique audience in April 2010, making the site relatively more popular in Italy than in the three major English-speaking markets.

Australia, the U.S. and the UK follow Italy with over 60% of active online consumers visiting the site.

Japanese people have the least interest in Facebook, with reach and time spent markedly lower than in any of the other countries measured. Ameba, which offers a micro-blogging platform akin to Twitter, is the most popular social networking and blogging site in Japan, visited by 38% of Japanese people online while Facebook is the 40th most popular.

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Typepad.com report a 200% increase in referred traffic from Facebook where blogs use the Facebook like button on blog posts

via everything.typepad.com

Have you added the Facebook 'Like' button to your blog yet?

Typepad.com recently posted about the increase of referred traffic to Typepad blogs as a result of having the Facebook 'Like' button at the bottom of their blog posts.

Some 2400 users of Typepad added this code to their blog and the referral traffic from Facebook increased 200% they go on to report.

So even if you don;t plan to publish content on Facebook yourself, make sure that you are not missing out on referred traffic by adding the Facebook 'Like' button to your blog or website.

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How do you show appreciation for your Facebook fans

Ho do you show appreciation to the people connected to your Facebook page?

Here is a great example from Coca Cola who have created a video showing Dusty and Michael, the fans who started Coca-Cola's Facebook page, thanking Coke's 5.83 million Facebook fans - one at a time.

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