How to create a Facebook Timeline Promotion Using Heyo

How to create a Facebook Timeline Promotion Using Heyo

I recently wrote about the changes to Facebook promotion guidelines and provided a great example of how you could implement the changes and ensure that you remain compliant with Facebook guidelines but still grow your email database. A number of Facebook promotion tools have been launched in recent weeks to help you manage Facebook timeline posts and one … [Read more...]

Sage One Ireland Giving Back To Business Event 17 July 2013

Sage One Ireland Giving Back To Business Event 17 July 2013

This week I received a little package with two delicious cup cakes thanks to Sage One in Ireland along with an invitation to attend their forthcoming breakfast meeting taking place on 17 July 2013 at the Shelbourne Hotel in Dublin. Sage One is celebrating their second birthday in Ireland by hosting this event which will have speakers from Google and … [Read more...]

What does 1 million shares on Facebook look like?

What does 1 million shares on Facebook look like?

What does 1 million shares on Facebook look like is the question addressed in some recent research (PDF download and you have to be logged into Facebook to access it). The research showed that for the article that was reviewed, there are hundreds of nodes of shares - I love the visualisation image don't you? In the research for the article reviewed it … [Read more...]

The Facebook Official Guide To Measuring Success On Facebook

If you are managing a Facebook Page to promote your business or organisation then one question you may be asking is how to measure your Facebook marketing success. Facebook themselves comment that they believe the following measures are the most relevant: Reach: Did you reach the right people, how many of them did you reach, and what was the … [Read more...]

Facebook to buy Instagram for $1 billion

What a way to start the week - while businesses in Ireland and the UK enjoy their Easter vacation, an announcement breaks that "Facebook will pay $1 billion in cash and stock for Instagram in its largest-ever acquisition" just months before Facebook is expected to go public. Mark Zuckerberg comments on his Facebook profile: I'm excited to share the news … [Read more...]

How to implement an digital Easter egg hunt to attract more customers

How can you move visitors through your online properties? Here is an example from Tesco Ireland where they are hosting a competition for Easter that takes people from their Facebook Page to their online magazine and to different pages of their website on an Easter egg hunt. It's a great idea that you could modify for your business - remember to integrate … [Read more...]