posted on June 18, 2013 by
Leave a Comment

What does 1 million shares on Facebook look like?

One million shares on Facebook visualised

What does 1 million shares on Facebook look like is the question addressed in some recent research (PDF download and you have to be logged into Facebook to access it).

The research showed that for the article that was reviewed, there are hundreds of nodes of shares – I love the visualisation image don’t you?

In the research for the article reviewed it appears out only 5% of photos on the social network get reshared with an average of about 15 reshares.

Read the original article about the research on Mashable here.

 

email
Filed Under: Articles, Facebook, Social Media Research Tagged With: , ,
posted on May 15, 2012 by
Leave a Comment

The Facebook Official Guide To Measuring Success On Facebook

Facebook-measurement-guide

If you are managing a Facebook Page to promote your business or organisation then one question you may be asking is how to measure your Facebook marketing success.

Facebook themselves comment that they believe the following measures are the most relevant:

Reach: Did you reach the right people, how many of them did you reach, and what was the frequency?

Brand resonance: Did reaching these people change perception in the way you wanted and did the message stick?

Reaction: Did people actually go into stores or onto your site and purchase?

Consumer insights: What have you learned about people, product and brand that can improve the business?

These are certainly helpful to review – but remember to link these back to your overall marketing communications goals for your organisation to develop your key performance inducators to measure your Facebook marketing success especially when it relates to integration of your marketing communications.

Facebook have produced a guide (pdf) to help you measure your Facebook marketing – you can also see it below – I posted it to SlideShare for ease of access of my  digital marketing students.

What other things do you measure when it comes to marketing on Facebook?

Filed Under: Uncategorized Tagged With: , ,
posted on April 9, 2012 by
Leave a Comment

Facebook to buy Instagram for $1 billion

Instagram-to-be-acquired-by-facebook

What a way to start the week – while businesses in Ireland and the UK enjoy their Easter vacation, an announcement breaks that “Facebook will pay $1 billion in cash and stock for Instagram in its largest-ever acquisition” just months before Facebook is expected to go public.

Mark Zuckerberg comments on his Facebook profile:

I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.

For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.

We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.

And if you are worried what this acquisition will mean for you if your Instagram user, the official press announcement from Facebook states:

We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

And on the Instagram blog, Kevin Systrom their CEO comments:

It’s important to be clear that Instagram is not going away. We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience.

Instagram is a social network enabling people to add filters and effects to their photogrpahs taken with their mobile phone.

It has attracted close to 30 million users, even though it worked only on iPhones until last week, when it released an Android version of its app.

More than 5 million photos are uploaded each day to Instagram.

If you are wondering about the image – well of course it was taken on my mobile phone and uploaded to Instagram -it’s an image I took of the Techcrunch article about the Instagram acquisition.

 

 

Filed Under: Uncategorized Tagged With:
posted on April 1, 2012 by
Leave a Comment

How to implement an digital Easter egg hunt to attract more customers

Tesco-6

How can you move visitors through your online properties?

Here is an example from Tesco Ireland where they are hosting a competition for Easter that takes people from their Facebook Page to their online magazine and to different pages of their website on an Easter egg hunt.

It’s a great idea that you could modify for your business – remember to integrate it with your ezine, your instore promotions, your traditional media and your direct mail shots.

Tesco-1
Tesco-2
Tesco-4
Tesco-3
Tesco-5

See the full gallery on Posterous

If you are a retailer you could reference your competition on your till receipts and if you are a restaurant or case you could promote the competition on your menu – you never know people just may enter when on your premises using their smart phone!

And if you run a competition like this while you won’t get more fans of your Facebook Page through like gating, you will build awareness of your Page and if it’s engaging people may become a fan.

Furthermore, if you are using a competition to build your data base of prospects, the fact that people enter on your website means that you are not limiting your audience to those who are on Facebook.

One recommendation I would make versus the Tesco Easter competition is whether you need to ask people their age – it’s simpler and less obtrusive if you ask people to confirm they are over the minimum age for entry.

How could you adapt this idea for your business? Do leave your feedback on our Facebook Page.

Filed Under: Uncategorized Tagged With: , , ,
posted on March 31, 2012 by
Leave a Comment

Facebook Timeline Tips: Did you forget to add your cover image to your Facebook Page?

Cheap-eats
Dubliner-magazine
Evening-herald
Fairtrade-mark-ireland
Find-a--job
Herald
Good-food-ireland
Idworks
Intunepianos
Irish-internet-association
Kilkenny-county-enterprise-board
Image-interiors-magazine
Ladbrokes-ireland
Irish-tatler
Kerrygold
Mummy-pages
Lady-umbrella
Made-in-hollywood-ireland
Rathgar-travel
Mummy-pages-food
Mummypages-no-cover-photo
National-womens-council-of-ireland
Ouzos-dublin
Rdsdublin
Roller-coaster
Santa-rita-ireland
Irish-times-training
Style-bible
Style-tonic-ireland
The-daily-show-on-rte-one
The-g-hotel-galway
Tweak
Theirishbeautyblog
Tv3news
Umagazine
The-cheese-mall
Vip-magazine
Voluntary-arts-ireland
Vintage-ireland
Giftvouchers-ie
The-journal
Arnotts-dublin
Broadcasting-authority-ireland
Shelflife
Donegalceb
Fingal-women-in-business
Laoisceb
Lceb
Monaghanceb
Shelflife
The-design-basket
Tv-switch-ireland
Operation-transformation
Paddypowerbingo
Paddypowerjobs
Stayhomeie
Absolute-vodka-ireland
Ipads4autism
Touchandgo
Jameson-ireland
Theview
Wherethemoodtakesalan

See the full gallery on Posterous

A suprising number of Facebook Pages seem to have forgotten that Facebook Timeline comes into effect today.

As I was navigating through Facebook I found these Pages that had forgotten to add a cover image to their Facebook Pages – some of the brands might suprise you.

What was interesting is that some of the organisations were also promoting their Facebook Pages with adverts and all have posted on Facebook recently so there is no reason that they should not be aware of the impending changes.

I also found a number of Facebook Pages which have breached Facebook cover image guidelines for example adding their website URL, including their contact details to their cover photo, adding calls to action and using images that are mainly text.

Etsy
Fm104
Facebook-page-timeline-whatsonni
Independent
Maxroam
Organic-super-market
Reach-furtherjpg
Spin1038
The-cork-news2
The-home-barn
Tweak-your-biz
Franandjane
The-apprentice
Armani
Social-heavy
Delmarva
Pedigreedogs
Volvo-cover
Corona-cover
Paddypowerpoker
Smiles-ireland
Volkswagen
Awesomewomeneurope
Buyandsell
Hill16dubs
Special-olympics-ireland
Reachoutireland
Eveningechocork
Spar-ireland
Justeatireland
Munichgaa
Rossmorefurniture

See the full gallery on Posterous

So here is a quick reminder of the guidance from Facebook about your Facebook Timeline cover images:

Cover-image-guidelines

  • Use a unique image that represents your Page. This might be a photo of a popular menu item, album artwork or a picture of people using your product. Be creative and experiment with images your audience responds well to

  • To get the best quality image and fastest load times for your Page, upload an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes
  • All cover images are public, which means anyone visiting your Page will be able to see the image you choose.

Cover images must be at least 399 pixels wide and may not contain:

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Your contact details for example your web address, email details, mailing address or other information intended for your Page’s About section

  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

  • Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property
  • You may not encourage or incentivise people to upload your cover image to their personal timelines.

You can find more information about Facebook Pages guidelines here.

Here is a bonus tip: why not use the change to Timeline to increase some new visitors to your Page?

Dell-promotes-its-facebook-timeline-on-twitter

Take for example Dell using their corporate Twitter account to promote their Facebook Page and then writing an extensive article on their blog about their Timeline on Facebook including before and after images and alos references to the milestones in the history of their brand that they have added to their Timeline.

Please do share with me other examples of great promotions of Facebook Timelines on my Facebook Page.

Filed Under: Uncategorized Tagged With: , ,
posted on January 31, 2012 by
Leave a Comment

Facebook Page Dimensions

Facebook-page-dimensions

Here is a helpful template from DreamGrow correct as at October 2011 with the dimensions for the different elements on Facebook:

Profile Picture For Facebook Pages

Width: 180px
Height: 540px

Facebook Page Avatar - displayed against every post

Width: 90px
Height: 90px

Facebook Landing Page

Width: 520px
Height: Unlimited

Maximum Size Of Pictures That Can Be Uploaded

Width: 2048px
Height: 2048px

Maximum Size Of A Picture As Displayed

Width: 960px
Height: 720px
Facebook ads

Facebook Adverts

Picture width: 110px and height: 80px
Size: 5MB

Header: 25 characters
Body copy: 135 characters

Facebook Status Update

Status update length: 63,206 characters
Comment length: unlimited

Video

The maximum size of vide you can upload is 1024MB and a length of 20 minutes

And a bonus tip for your personal presence on Facebook:

Facebook Profile Timeline Image

Width: 851px
Height: 315px

Filed Under: Uncategorized Tagged With: , ,
posted on October 18, 2011 by
Leave a Comment

A visual guide to the new Facebook insights

New_facebook_insights

Source: NeoConsulting

Filed Under: Uncategorized Tagged With: ,
posted on October 4, 2011 by
Leave a Comment

How ‘Like’ translates across the globe

Facebook-like-translations-across-the-world

Source – BigMouth

Filed Under: Uncategorized Tagged With:
posted on September 25, 2011 by
Leave a Comment

Hotel Marketing and Profitability Conference – hosted by Bookassist on 27 September 2011, Dublin

Bookassist_conference

If you are in the hotel business in Ireland, here is an event that you need to ensure that you attend taking place on 27 September 2011 in Dublin.

It is the fifth in an annual series of expert annual seminars for the hotel industry, organised by Bookassist.

The curriculum will be covering how to understand the meaning and value of your brand, take advantage of your web presence and social media, leverage online to boost offline sales, tackle revenue and yield management in an internet and social media age, and tap into new trends in mobile and search in order to generate real direct revenue.

You can register online – the investment is just €150 plus VAT and to encourage you to bring your members of your team the investment in total is just €250 plus vat.

Be sure to say hello if you do attend.

Here is a summary of the itinerary.

9.30     Peter O’Connor, ESSEC France -The Offline/Online Marketing Mix

10.15     Oonagh Cremins, The Innovate Room – Practical Revenue Management

11.30     Giancarlo Carniani, BTO Italy – Management and Optimisation of OTAs

12.15     Yahya Fetchati, COO Bookassist – Group Discount Sites

13.45     John Fanning, Michael Smurfit Graduate Business School – Understanding Your Brand

14.15     Mark Dolan, Ecommerce Project Manager & Ciaran Rowe, Senior Search Strategist, Bookassist – Your Website, Your Channel – Get in Control

15.15     Des O’Mahony, CEO Bookassist – Reputation Management

15.30     Krishna De – Optimising Facebook for Hotels

16.00     Mark Dolan, Ecommerce Project Manager, Bookassist – Bookassist Apps for Facebook

16.15     Des O’Mahony, CEO Bookassist – Mobile Trends

16.30     Paul Dooley, Director of Client Services, Bookassist – Closing Summary

16.45     Close of conference

Filed Under: Uncategorized Tagged With: , , , , ,
posted on September 23, 2011 by
Leave a Comment

90% of UK young people (aged 11-18 years) use social media sites reports AXA

What support do you give your children about managing their personal brand online?

My three daughters aged 11 and under all have personal blogs, one has a Twitter account, and two of them have created podcasts and video content that have been posted online.

They have also been members of social networking sites for some years such as the Disney social network Club Penguin.

But these have all been undertaken with supervision of myself and my husband.

I read with interest and concern about the use of the Internet in terms of young people promoting their personal brand today through an infographic from Axa who had conducted the research in the UK – Axa are looking for five “exceptional people” as they describe them aged 11 to 18 who want to succeed, whether it’s in sport, enterprise, the arts, science, or in the community as part of their AXA Ambition Awards.

Here is what their survey identified in their survey of 11-18 year olds:

  • 90% of them use social media sites

  • 75% of them use social media sites to keep in touch with family and friends
  • 36% use social media sites to tell people about themselves – this increases to 42% when they reach 17-18 years of age
  • 1 in 5 believe that using a professional picture is the best way of improving their professional image online
  • 21% make friends with people they don’t know
  • 18% exaggerate about social acivities
  • 14% add ‘cool’ people to their contacts
  • 12% exaggerate about their personal details.

It left me wondering what guidance do young people get generally about how they manage their online reputation? That’s why I am working on a couple of projects specifically about this are at the moment – more of those in the forthcoming months.

Here is the infographic from the study.

Aaapersonalbrand

 

 

 

 

 

Filed Under: Uncategorized Tagged With: , , , , ,
«Older Posts